206 EV Miles On A Single Charge With A SIMple Solution

Bertel Schmitt
by Bertel Schmitt

“The biggest problem” that faces widespread adoption of electric vehicles, “is striking a balance between performance and price.” The man who said that, Hiroshi Shimizu, thinks he has the solution to this problem. It is not generous subsidies. It is not miracle batteries. It is a technology his company has been developing over many years: In-wheel electric motors. Shimizu’s company , “SIM-Drive Corp. a Keio University-linked venture company, on Wednesday unveiled a prototype of its SIM-LEI electric vehicle that can travel up to 333 kilometers (206 miles) on a single battery charge,” writes Japan’s Jiji Press.

The “LEI” has nothing to do with Hawaiian flower necklaces. It stands for Leading Efficiency In-Wheel motor, says the Kawasaki-based company. Powered by a 24.5 kWh battery, pretty much the same as the Nissan Leaf, the 4-seater achieved “333km of range per charge by JC-08 mode, which represents general urban traffic condition in Japan,” says the company. Unusual is the acceleration: 4.8 seconds for 0 to 100 km/h, not quite a Veyron, but better that a Porsche 993 Carrera RS 3.8.

SIM’s in-wheel engines can be retrofitted to existing cars, an operation that should be as simple as changing tires (it probably won’t be.) For purpose-built cars, the in-wheel motors allow for a simple body structure, a lot of space, and stable running.

I know, by now you are racking your brain: “Hiroshi Shimizu, Hiroshi Shimizu, didn’t I hear that name before?” You did. He’s the man behind the 8-wheeled 370 km/h (230 mph) Eliica that also used SIM-drive electric hub motors. Keio is a Tokyo elite university. Hiroshi Shimizu is a professor at the school.

(Hold your comments of the design of the car. SIM intends to sell the technology, not the body.)

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Lorenzo Lorenzo on May 22, 2011

    I believe Bill Lear's last project in the 1970s was to put in-wheel motors on a bus. He thought a small diesel motor tuned for maximum efficiency matched to a bank of batteries would run a bus with much greater fuel efficiency than a conventional drivetrain. He ran into huge problems and died before those problems were solved. His heirs then pulled the plug on the project. I know one problem was durability of the in-wheel motor setup he was using, but there were other problems. Does anyone know or have heard heard of the other technical glitches Lear ran into? It was my understanding that with Lear's track record, his efforts were being closely watched, especially by GM.

  • Rem83 Rem83 on May 23, 2011

    Hrm, I was under the impression that the typical ICE car has ~20% drivetrain losses, and that's with a torque converter, big transmission with loads of viscous drag and friction, differential and halfshafts, each with 2 cv-joints. I have a hard time seeing a car like the leaf or the volt having more than 15% drive-train loss, so doubling the range of a leaf seems like it'd take a lot more than just drive-train efficiency increase.

    • M 1 M 1 on May 24, 2011

      Most ICE drivetrains are closer to the 12% range or thereabouts and you won't see a huge variation between manual and autotragic (surprisingly). In the world of motorsports where you're talking about power numbers and dynos and all that, 12% is a figure that won't ever get you laughed out of the room or branded a snake-oil salesman. The worst of the worst are maybe 15%.

  • CanadaCraig My 2006 300C SRT8 weighs 4,100 lbs. The all-new 2024 Dodge Charge EV weighs 5,800 lbs. Would it not be fair to assume that in an accident the vehicles these new Chargers hit will suffer more damage? And perhaps kill more people?
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  • Michael Gallagher I agree to a certain extent but I go back to the car SUV transition. People began to buy SUVs because they were supposedly safer because of their larger size when pitted against a regular car. As more SUVs crowded the road that safety advantage began to dwindle as it became more likely to hit an equally sized SUV. Now there is no safety advantage at all.
  • Probert The new EV9 is even bigger - a true monument of a personal transportation device. Not my thing, but credit where credit is due - impressive. The interior is bigger than my house and much nicer with 2 rows of lounge seats and 3rd for the plebes. 0-60 in 4.5 seconds, around 300miles of range, and an e-mpg of 80 (90 for the 2wd). What a world.
  • Ajla "Like showroom" is a lame description but he seems negotiable on the price and at least from what the two pictures show I've dealt with worse. But, I'm not interested in something with the Devil's configuration.
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