Toyota Bumps MSRPs

Edward Niedermeyer
by Edward Niedermeyer

Toyota reports [ PDF] that it has increased its MSRPs by an average of 1.7%, as the automaker seeks to regain control over pricing which has taken a hit in the year since its recall scandal. Of course, the fact that the firm’s supply of vehicles is likely to be limited by the chaotic aftermath of the Japanese earthquake and tsunami was causing its transaction prices to rise anyway, but Toyota tells Automobile magazine that the MSRP increase

has no relation to any production shut downs or shortages stemming from the recent disaster in Japan

Uh huh. Whatever you say.


Edward Niedermeyer
Edward Niedermeyer

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  • Sector 5 Sector 5 on Apr 01, 2011

    Hmm not just Toyota out for grabs, strange economy homes deflationary while 2nd biggest item acts inflationary.

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