SHO Me The Differentiation!

Edward Niedermeyer
by Edward Niedermeyer

Ford fans, rejoice! The Blue Oval Brand has been promising to do more to differentiate its “all go, no SHO” 365 HP Taurus SHO since the fall of 2009 (shortly after it debuted). After all, why drop nearly $40 large on a Ford if nobody realizes that it’s the high-po Ecoboosted version? Sure enough, Ford has updated the regular Taurus for the 2013 model-year, and its gone and visually differentiated the SHO while it was at it. But though the SHO now looks different from the standard car, can you actually tell which is which? (Hint: it’s the Kia-looking one) It’s one thing to simply differentiate the SHO… but does a mesh grille and some black trim justify the SHO’s high price or represent its potent power? Q-ships are cool, but they don’t have a great sales record.




Edward Niedermeyer
Edward Niedermeyer

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  • Ajla Ajla on Apr 20, 2011

    Sporting up the exterior is all well and good, but could Ford maybe also fix the lame exhaust and get rid of some sound insulation material? And throw some slicer wheels on it!

  • Armadamaster Armadamaster on Apr 26, 2011

    Following their redesign schedule for the D3 sedans since 2005, shouldn't 2013 be time for a total redesign?

  • Ajla On the Mach-E, I still don't like it but my understanding is that it helps allow Ford to continue offering a V8 in the Mustang and F-150. Considering Dodge and Ram jumped off a cliff into 6-cylinder land there's probably some credibility to that story.
  • Ajla If I was Ford I would just troll Stellantis at all times.
  • Ronin It's one thing to stay tried and true to loyal past customers; you'll ensure a stream of revenue from your installed base- maybe every several years or so.It's another to attract net-new customers, who are dazzled by so many other attractive offerings that have more cargo capacity than that high-floored 4-Runner bed, and are not so scrunched in scrunchy front seats.Like with the FJ Cruiser: don't bother to update it, thereby saving money while explaining customers like it that way, all the way into oblivion. Not recognizing some customers like to actually have right rear visibility in their SUVs.
  • MaintenanceCosts It's not a Benz or a Jag / it's a 5-0 with a rag /And I don't wanna brag / but I could never be stag
  • 3-On-The-Tree Son has a 2016 Mustang GT 5.0 and I have a 2009 C6 Corvette LS3 6spd. And on paper they are pretty close.
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