Shanghai Auto Show: The All Chrome Buick Excelle
Remember the gold plated Infiniti that was arrested by Chinese police? Did you think that was a bit over the top? GM China shares your sentiments. Instead of gauche gold, GM China displays an all chrome Buick Excelle XT at the Shanghai Auto Show.
We are talking bumper to bumper chrome.
Some visitors could not believe their eyes. The car was clearly talking to their chromagnan inner self. Significant others had their eyes set on other cars, while leaving fingerprints in the chrome paintjob. How can a woman resist a mirror?
I did not dare to ask whether the thing will go on sale. I guess if there is enough interest ….
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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Once again, Buick proves there's no plate like chrome.
Chrome is so gauche. I'll take mine in nickel.