Shanghai Auto Show: Chery Gets The Girls
Chery doesn’t have much new stuff in its booth this year.
There is a QQme covered in rosepetals and the usual assortment of not-quite-ready-for-market electric prototypes every Chinese company fields. But Chery trumps every other car manufacturer at the Shanghai show in one respect: Women.
When I walked by their booth, I was impressed. 30 at least, up against the wall. China’s finest establishments do not have this variety of beauties.
When they trooped off stage (exit left AND right) …
they were going …
and going …
and going …
and going …
… until the last stragglerette was gone.
I wish they had that many new cars! (That blue car on stage? I have no idea what it was.)
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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ZOMG, I could like totally rock out that flower car. It needs daisy wheels! It is SOOOOO CUTE!!!
Cars? There were cars on that stage? Chery seems to have grasped the concept: "If you ain't got the hardware, make sure you bring lots of.......software!" Sex sells. Or at the very least....distracts!