Chart Of The Day: GM's Monthly Retail Market Share, 2008-2011

Retail market share is one of those metrics that tends to cut through the vagueness of pure sales-volume numbers, reflecting an automaker’s performance compared to the competition, without the distraction of fleet sales. It’s not a perfect measure of a business’s overall strength, as fleet sales can help with economies of scale and capacity utilization, but it’s one of the most accurate ways to measure the appeal of a firm’s products with real consumers. And, based on this chart of GM’s monthly retail market share (as calculated by TrueCar VP for Industry Analysis and all-round data ninja Jesse Toprak), GM’s much-vaunted Lutz-era products aren’t moving the needle with those real consumers. Emerging from bankruptcy didn’t seem to provide much of boost either. And unless drastic happens soon, GM’s battle for consumer acceptance will continue its slow but steady decline. Not good!

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It is unfair to blame Ed for posting a chart that reflects things as they are in the real world. But it should also be noted that many people, including myself, have for a long time voiced our opinion that bailing out GM was a bad thing that had no chance of ever leading to a viable and profitable, self-sustaining GM. There simply are not enough people buying GM products, not in North America and not in the rest of the world. Best thing we can do now, before we lose all of the bail out money we poured into GM and the UAW, is to chop up this automaker and sell its sub-divisions to the highest bidder. At least we would get back a little of the money we spent to keep the UAW employed in this money-losing venture.
I don't see how things are different at GM. Their profits are propped up with truck and SUV sales. We're at $4 per gallon gas, again, which means big truck and SUV sales will drop. Meanwhile their competitors increase their production levels in the U.S. If nothing else, the "family & friends" effect will increase competitors' volume as well. If it wasn't for "family & friends" (which includes retirees) Chrysler would have succumbed. The bailout wasn't as much of a bailout as it was a stay-of-execution.
I here pundits say "GMs products are great", but comparisons show mediocrity. I here GM has improved quality, but the data at CR, JDP and TD says "below average" (yes individual vehicles do better). I see spikes in market share going with industry leading incentives and lease deals. New GM = Old GM Bunter
@bunter & highdesertcat- I sure don't have a crystal ball either! I am not shy about wanting them to succeed and have certainly been disappointed in the past. Let's see how April goes!