Wolfsburg Numerology Edition: What In The World?
Now here is an interesting tidbit from Volkswagen’s press conference of today. Remember when three weeks ago J.D. Power announced that 72 million light-vehicles were sold worldwide in 2010, a number never seen before? Volkswagen has a different picture.
“Global unit sales in the automotive industry rose by 11.4 percent to 58.7 million” in 2010, says VW’s press release.
See how complicated it can be to keep up with this fast moving industry?
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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"There are ONE! TWO! THREE! FOUR LIGHTS! AH AH AAH!..."
Oh!!!!! Numerology. Do not confuse with Phrenology!!!