Unscathed By Carmageddon, Germans Power Ahead

Bertel Schmitt
by Bertel Schmitt
Are there any winners of carmageddon? You bet there are: The Germans. They were sheltered from the American meltdown by virtue of a minuscule market share. At home in Europe, they were saved in 2009 by European cash for clunkers largesse. Following that, they could not make enough cars to power the insatiable export machine.Development pretty much came to a halt in the U.S. and Japan in 2009. It yet has to reach full revs. Flush with cash, German manufacturers never had to stop the development of new cars. Due to the long development cycles, we just begin to see the beginnings of this effect. Bavaria’s BMW is looking back at unheard-of sales numbers in February. A total of 111,720 BMW, MINI and Rolls-Royce vehicles were delivered to customers, an increase of 21.7 percent compared to February 2010. It’s not just a flash in the pan: Sales in the first two months were 24.7 percent higher than in the same months a year before.“Our young vehicle fleet is currently doing exceptionally well from the recovery of the car markets in many regions of the world,” said Ian Robertson, responsible for Sales and Marketing at BMW.BMW grew everywhere. In Europe, up16.8 percent . In the Americas were up 14.7 percent . In Asia up 49.3 percent.Most amazing: Sales of Rolls Royce cars stood at 462 in February, up 200 percent. There were times when less than 1000 were sold in a whole year. The folks at Volkswagen could not produce quite as sensational percentages, but sensational numbers nonetheless. In January and February, the Volkswagen Passenger Cars brand delivered 758,100 vehicles to customers worldwide, an increase of 14.1 percent on the comparable prior-year period.Like BMW, the Volkswagen passenger brand grew in all global regions. And like at BMW, the Asia / Pacific region reported the most growth with 22.8 percent.
Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Stuki Stuki on Mar 09, 2011

    Will be interesting to see if their cost structure holds up once people finally realize the folly of demand pumping via fiscal deficits and QEx. How are, for example, sales in Iceland compared to pre correction levels? When what passes for "economic" policy worldwide, consists solely of asset stripping lower income people and future generations, to hand the proceeds directly to most German makes' target demographic, it's hard not to be at least a bit skeptical of the sustainability of this trend.

    • Charly Charly on Mar 09, 2011

      Iceland has 300000 people so it isn't exactly an important market

  • Redbarchetta Redbarchetta on Mar 09, 2011

    I hope this translates into some real Volkswagen sales for me and not increases in Asian markets. Gave up on the Architecture career since there are no jobs to be found. I know Volkswagen has an atrocious dealer reputation to dig itself out of but where I am at in Cincinnati just isn't like that. Could be the fact it's a relatively new dealer but we try to make sure everyone is happy when they leave from the sales or service end.

  • Calrson Fan Jeff - Agree with what you said. I think currently an EV pick-up could work in a commercial/fleet application. As someone on this site stated, w/current tech. battery vehicles just do not scale well. EBFlex - No one wanted to hate the Cyber Truck more than me but I can't ignore all the new technology and innovative thinking that went into it. There is a lot I like about it. GM, Ford & Ram should incorporate some it's design cues into their ICE trucks.
  • Michael S6 Very confusing if the move is permanent or temporary.
  • Jrhurren Worked in Detroit 18 years, live 20 minutes away. Ren Cen is a gem, but a very terrible design inside. I’m surprised GM stuck it out as long as they did there.
  • Carson D I thought that this was going to be a comparison of BFGoodrich's different truck tires.
  • Tassos Jong-iL North Korea is saving pokemon cards and amibos to buy GM in 10 years, we hope.
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