Japan In February 2011: Boro-Boro
It’s that time of the month again. Super-efficient Japan traditionally is first out of the gate with previous month sales numbers. Lately, there have been some who regret that efficiency. For the sixth straight month in a row, the Japanese new car market is tired, down, worn-out.
Sales of new cars in February fell 14.3 percent on the year to 252,634 vehicles, excluding minivehicles, the Japan Automobile Dealers Association told The Nikkei [sub] today.
Including minivehicles, the market was down 12.4 percent in February to 401,292 vehicles, Reuters reports.
Toyota saw a much steeper drop of 21.3 percent, excluding sales at Daihatsu (minivehicles) and Hino (commercial vehicles), as well as Lexus.
Sales at Honda underperformed the market only slightly with a drop of 16.1 percent.
Nissan gained share of the dwindling Japanese market by shrinking only 7.8 percent.
Now what does boro-boro mean?