Japan's Industrial Output Suffers Major Damage

Bertel Schmitt
by Bertel Schmitt

Japan’s industrial output suffered major damage after one of the world’s strongest earthquakes, followed by an unprecedented tsunami hit Japan last week. Global supply chains are disrupted.

This is today’s rundown on auto plant closures.

  • Toyota said in an email message: “We are placing priority on supporting the relief efforts in the regions affected and ensuring that our team members, the employees at subsidiary vehicle manufacturers and at our suppliers—and all their respective family members—are safe. To that end, we are halting production at all plants in Japan (including subsidiary vehicle manufacturers) from March 14 through March 16.” According to Automotive News [sub], ” The suspension will result in a production cut of 40,000 units.
  • Honda told Reuters today that it will suspend all production in Japan “at least until March 20.” following Friday’s massive earthquake in northeastern Japan. According to Automotive News [sub], “Honda has 113 suppliers in the quake zone and still can’t get in touch with 44 of them.” Honda’s UK plant in Swindon reports no immediate impact, but is monitoring the parts supply closely. An emergency coordination center has been set up in Swindon.
  • Nissan will suspend operations at its Tochigi and Iwaki plants at least until March 18, Reuters says. Tochigi is northwest of Tokyo, Iwaki is in in the hard hit Fukushima prefecture in northern Japan. Operations at Nissan plants in Oppama, Kyushu and Yokohama, as well as Nissan Shatai Co, will not resume until March 16.
  • Isuzu will keep its plants closed through Friday, Japanese TV reports.
  • Mitsubishi wants to re-open all three of its domestic auto plants on Wednesday, but it has yet to decide whether the production lines will be able to run the following day, The Nikkei [sub] says.
  • Suzuki halted operations Monday at its six factories in Japan. Suzuki said today it will extend the closure on Tuesday and Wednesday, says The Nikkei [sub].
  • Mazda has decided to suspend production at its Hiroshima and Hofu plants from the night shift on March 14 through to the night shift on March 16, 2011. “Mazda will announce any further production changes for March 17 onward as soon as a decision is made,” a company release says.

Looking at the status of the power plants, production will likely be disrupted for longer. The northeast coast ports of Hachinohe, Sendai, Ishinomaki and Onahama were so severely damaged by Friday’s disaster that they were not expected to return to operation for months, if not years, Reuters says. These are medium-sized facilities that handled mostly containers. The port closure is expected to cost Japan more than $3.4 billion in lost seaborne trade each day.

Tokyo and all ports south of Japan’s capital are operating normally.

“Overseas production could be affected as well if shutdowns become prolonged, as core components such as engines and transmissions are supplied to overseas vehicle factories from Japan,” predicted Kohei Takahashi, an auto analyst with J.P. Morgan Securities in Tokyo.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Fincar1 Fincar1 on Mar 14, 2011

    Here is what I am having trouble figuring out: The nuclear plants lost cooling capacity because of a lack of electric power to run coolant pumps. How is it that a plant whose purpose is to produce electric power is unable to access that same electric power under emergency conditions...that is, to shove itself to the head of the line?

    • Bertel Schmitt Bertel Schmitt on Mar 14, 2011

      Fincar:

      When an earthquake is sensed, the plant shuts down, no power is created,

      The fuel rods need days or weeks to decay, hence they need to be cooled. Even spent fuel needs to be cooled.

      The power was out, diesel generators came on-line.

      The generators were wiped out by the Tsunami.

      Back-up batteries ran down.

      Generators were brought in, but were the wrong ones.

  • Herb Herb on Mar 14, 2011

    Thanks for keeping us informed. Thanks for keeping things straight. Still hoping the best...

  • ToolGuy First picture: I realize that opinions vary on the height of modern trucks, but that entry door on the building is 80 inches tall and hits just below the headlights. Does anyone really believe this is reasonable?Second picture: I do not believe that is a good parking spot to be able to access the bed storage. More specifically, how do you plan to unload topsoil with the truck parked like that? Maybe you kids are taller than me.
  • ToolGuy The other day I attempted to check the engine oil in one of my old embarrassing vehicles and I guess the red shop towel I used wasn't genuine Snap-on (lots of counterfeits floating around) plus my driveway isn't completely level and long story short, the engine seized 3 minutes later.No more used cars for me, and nothing but dealer service from here on in (the journalists were right).
  • Doughboy Wow, Merc knocks it out of the park with their naming convention… again. /s
  • Doughboy I’ve seen car bras before, but never car beards. ZZ Top would be proud.
  • Bkojote Allright, actual person who knows trucks here, the article gets it a bit wrong.First off, the Maverick is not at all comparable to a Tacoma just because they're both Hybrids. Or lemme be blunt, the butch-est non-hybrid Maverick Tremor is suitable for 2/10 difficulty trails, a Trailhunter is for about 5/10 or maybe 6/10, just about the upper end of any stock vehicle you're buying from the factory. Aside from a Sasquatch Bronco or Rubicon Jeep Wrangler you're looking at something you're towing back if you want more capability (or perhaps something you /wish/ you were towing back.)Now, where the real world difference should play out is on the trail, where a lot of low speed crawling usually saps efficiency, especially when loaded to the gills. Real world MPG from a 4Runner is about 12-13mpg, So if this loaded-with-overlander-catalog Trailhunter is still pulling in the 20's - or even 18-19, that's a massive improvement.
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