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What's Wrong With This Picture: The Global Ferrari Edition
by
Edward Niedermeyer
(IC: employee)
Published: February 8th, 2011
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They say that when you’re a hammer, everything looks like a nail… which is why, after writing about the dangers of “automotive nationalism,” this video made left me more impressed with Ferrari’s pride in the global development of its new FF Grand Tourer than with the pure eyecandy of the spectacle. Although, to be fair, the sheer sexiness of Ferrari’s new shooting brake-style tourer left me fairly riled up as well.
Edward Niedermeyer
More by Edward Niedermeyer
Published February 8th, 2011 11:32 AM
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- KOKing Unless you're an employee (or even if you are) does anyone care where physically any company is headquartered? Until I saw this story pop up, I'd forgotten that GM used to be in the 'Cadillac Building' until whenever it was they moved into RenCen (and that RenCen wasn't even built for GM). It's not like GM moved to Bermuda or something for a tax shelter (and I dunno maybe they ARE incorporated there legally?)
- Fred It just makes me question GM's management. Do they save rent money? What about the cost of the move? Don't forget they have to change addresses on their forms. New phone numbers? Lost hours?
- SilverHawk It's amazing how the domestic manufacturers have made themselves irrelevant in the minds of American consumers. Someday, they'll teach this level of brand disassociation in marketing classes as an example of what "not to do". Our auto interests once revolved around these brands. Now, nobody cares, and nobody should care. Where did I put the keys to my Studebaker?
- El scotto Will it get GM one mile closer to the Gates of Hades? This is a company that told their life long employees not to sell their stock until the day of bankruptcy.
- 28-Cars-Later I'm curious, is the Maverick in "EV mode" when its towing?"There's still car-like handling -- no punishment because you're driving a truck." That's because its not a truck, its akin to the earlier Ranchero - a literal car-truck hybrid now with an available gasoline hybrid drivetrain (that's actually hilarious and awesome, hybrid-hybrid FTW).
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Add some explosions and that video could have been directed by Michael Bay.
Who the hell would drive a Ferrari in winter?