What's Wrong With This Picture: Baby Jag By Bertone Edition

Edward Niedermeyer
by Edward Niedermeyer
what s wrong with this picture baby jag by bertone edition

Doesn’t that profile look familiar? Haven’t we seen that somewhere? Having taken the British brand in a bold new direction after decades of stylistic stagnation, Jaguar’s chief designer Ian Callum is letting Bertone take the lead in setting a stylistic direction for Jag’s forthcoming 3-Series competitor… and Bertone seems hell-bent on dragging Jag back to its XJ-obsessed recent past. But Bertone design director Mike Robinson won’t cop to the seemingly obvious charge, telling Autocar

Jaguar is looking at a new design direction and a small car — and we think this is the right style, with a very light glasshouse and the visual weight concentrated on to the wheels… I’m an anti-retroist. This is not an old classic design. It’s a new classic.

But is it? The (B) pillarless four-door screams XJC in proportion, and the whole effect is of a step backwards. Besides, when classic XJ proportions meet a 3-Series-sized chassis, the interior is going to face some serious space restrictions. In any case, Callum took one the boldest steps in automotive design when he left the XJ styling cues behind and penned the XF and the stunning new XJ. With this B99 concept, Bertone just seems to be muddying the waters. Let’s hope Jag keeps rejects the concept and keeps design of its forthcoming smaller luxury sedan in-house.

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  • Greg Olotka Greg Olotka on Feb 19, 2011

    This is the reincarnation of the very rare and equally gorgeous XJ12C Series II. Has anyone else noticed? I'd buy one in a heartbeat.

  • Mtymsi Mtymsi on Feb 19, 2011

    I really like the design, I think it's a lot more distinctive than the 3 series, C class and Audi. If they can put a car into production that comes close to this concept I think it would sell. How well it sells is another question as last time I checked the U.S. sales of the XF and XJ were dismal. I can't say I'm a big fan of the new XJ (at least yet) but I do like the XF. I don't think the XF looks at all like any Infiniti/Lexus model but it sells in very low numbers in the U.S. compared to other cars in the segment. This concept probably would not be priced much below the XF and as others have mentioned I agree that the styling does a nice job of blending traditional Jaguar styling cues with a modern interpretation. Most automotive experts agree the old XJ was the prettiest sedan ever produced but it had run its course. IMO Ford made of huge mistake with the last version by not changing the bodystyle, you could barely tell the difference between it and its predecessor even though it was an entirely new car. The dismal sales level reflected that most potential buyers felt the same way. To me this concept is a head turner.

  • Theflyersfan UX Hybrid, NX, NX Hybrid, NX Plug-In Hybrid EV, RZ, RX, RX Hybrid, RX 500h, GX, LX, and now the TX. (source: the bloated section of the Lexus SUV site) It's looking like the Taco Bell menu over there - the same dozen ingredients mixed around to make a lineup. I'm waiting for something like the WX to compete with the Chevy Trax and maybe the LXXXL to compete with the Hummer EV and maybe a four row crossover in 2025 and a lower-cased line like the rx or nx to compete with the German CUV-"coupes" and their slashed tops and cargo areas. C'mon Lexus, there are more micro-niches to be filled! Gather your boardroom committees together and come up with another plan! And careless parent alert: shouldn't that kid be in a booster seat? I mean in my age, we sat in the way back of station wagons on the flat floor and bounced around with every curve, but these days you gotta deck your kid out in 50 pounds of pads and bubble wrap before they leave the driveway, so get that child seat in the way back right now!
  • 28-Cars-Later Nice minivan, just add the sliding doors and quit living in denial.
  • Zerofoo You will own nothing....
  • MaintenanceCosts "We’d imagine reliability on the hybrid won't be quite so bulletproof as the unaided V6."Why? Toyota hybrid powertrains are typically indestructible.
  • JMII Too late Dodge. After 20 years of Dakota use I went and got a Hyundai Santa Cruz Limited. Great vehicle for 4k miles so far, 700 miles of towing while getting 18 MPG whereas the same boat behind the Dakota could only manage 11. I do welcome more entries in this market. I managed with my Quad Cabs 5 foot bed for decades so the SC's 4 foot bed (same as the Mav and I assume this RAM) is fine, I am not a contractor and don't haul plywood on a daily basis.