One of the recent advertising trends we’ve seen is the comparison of a new car with something ridiculous… like an armored car or a sofa. Now, Nissan is inverting the “shooting sofas in a barrel” approach by taking on one of the toughest comparisons imaginable: making readers decide between a Juke and a swimsuit model. Here, the Juke and a model from Sports Illustrated’s Swimsuit Edition go head-to-head in a “curb appeal” competition… up next, “headlights,” “airbags” and “ride quality.” Then, testers will strap on their crash helmets and try to determine which model “slides its rear end out” in the most satisfying manner… plus whatever other dirty double-entendres you can come up with. Just the thing to get you into that romantic Valentine’s Day mood…
13 Comments on “Truth Versus Advertising: Be Careful What You Compare With...”
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The only thing that would make me seriously consider the car is the leasing terms! I cant recall the last time a dealer asked for 50% of everything I owned…. Im not buying a Lamborgini, what gives!
…And a sports car for the weekends? Forget about it, unless you live in Utah or Brunei. Plus, if you want to get a newer model, you not only have to pay a lease-breaking penalty, but you and the new owner -both- have to make payments!
Bad deal. And all for a vehicle on which the smallest bodywork costs 10k, and becomes more and more difficult to accomplish at all as the years go by.
You’d seriously have to be in love with your wheels to take on terms like that.
I was looking at a Juke yesterday and from the back and sides, I thought it was fairly nice. Interior looked good too, but that face…hideous, mutant, must look away…
Only in parts of San Francisco or Greenwich Village could one find men who could make that comparison and give any points to a car.
I think that is their point. The Juke is for guys who don’t like women. It certainly isn’t for anyone with normal tastes.
So, is that “autoeroticism” I keep hearing about?
Im just picturing a car on stage at a dealership with the salesmen waiving dollars like a wall street trader. Cue music, lights, and smoke (scented with rubber)…. she dirfts around the “sales” pole a few times to get the fellas all over heated, with her 20″ heels all chromed out and all LOL.
If they were honest about their product, they would’ve put Steve Buscemi in that bikini for comparison.
Ha ha! Now that’s funny and true!
When you’re on the inside smiling, who cares what the outside looks like.
The other 3 commercials are even better. Well 2 out of the 3 show even more body panels :)
I don’t understand this commercial.
It’s the NVH that eventually got me to get rid of my last model. Ugh. Now I’m after a QUIET ride.