By on February 14, 2011

One of the recent advertising trends we’ve seen is the comparison of a new car with something ridiculous… like an armored car or a sofa. Now, Nissan is inverting the “shooting sofas in a barrel” approach by taking on one of the toughest comparisons imaginable: making readers decide between a Juke and a swimsuit model. Here, the Juke and a model from Sports Illustrated’s Swimsuit Edition go head-to-head in a “curb appeal” competition… up next, “headlights,” “airbags” and “ride quality.” Then, testers will strap on their crash helmets and try to determine which model “slides its rear end out” in the most satisfying manner… plus whatever other dirty double-entendres you can come up with. Just the thing to get you into that romantic Valentine’s Day mood…

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13 Comments on “Truth Versus Advertising: Be Careful What You Compare With...”


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  • thehyundaigarage: Is that the best they could do for panel alignment on a press vehicle? That hood and fender, damn!
  • Dave M.: That was said about Social Security too. And the Clean Air Act. I could go on and on about the times a...
  • RHD: This shill article for imported Chinese junk sold on Amazon is to genuine journalism what the Peel P50 is to...
  • RHD: This sell-out article would get a generous D- in any journalism class. If journalism were a tire shop, this...
  • Tagbert: This is almost certainly about residual value and that Ford has found, like Tesla, that the residuals were...

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