Chrysler's New Lineup As You've Never Seen It Before
Published: February 15th, 2011
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…with Lancia badges! And yes, that is the Lancia Grand Voyager. Chrysler must have held on to the name after Plymouth kicked the bucket. Of course, few consumers in the European markets where Lancias are sold will get the reference to a defunct budget brand, but the decision does add to the surreal vibe that these Chrysler-cum-Lancias exude.
More by Edward Niedermeyer
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rebranding chryslers as lancias will not help in Europe. especially since the sebring (err, sorry...200) has been a cruel joke in this market, despite the addition of diesel engines from VW.
hey, why not brand Compass as Integrale? they should all put down the crack pipes and go design some macchinas, for chisssakes!