Ronnie Schreiber Presents "Cars In Depth"
As a site that’s always ready to take a chance on the unheard voices and perspectives in the world of cars, TTAC is proud to have been a starting point for a number of writers who have gone on to other pursuits around the automotive media. Which is why we are taking a moment to celebrate TTAC contributor Ronnie Schreiber, as he launches his own portal for automotive expression, Cars In Depth. Ronnie writes
We’re pretty sure that Cars In Depth is the first car site to feature 3D photos and video. With all the buzz out of Hollywood, the gamer world and the television set industry about 3D, we’re not going to lie and deny that we’re trying to catch a wave as it crests. So yeah CID is a little bit gimmicky, but in the case of cars, 3D makes really good sense. I’m sure you’ve had the experience of seeing a car in real life and realizing that it doesn’t quite look the same as in flat two-dimensional photography. Simply put, the Porsche Panamera and Honda Crosstour are not as ugly in real life as they are in [2D] photos. There was a reason why Harley Earl started the practice of making clay styling models of car designs. For that same reason we’re starting Cars In Depth. The technology works, is mature and this is an ideal application for it…
You may be wondering how we are making the site compatible with the multiple varieties of 3D as well as making the site friendly to 2D viewers as well. Our photographs and videos are posted in embedded players that will work with the vast majority of 3D systems available today, and they also allow for 2D viewing as well.
We wish Ronnie the best in his bold new endeavor, and we’ll certainly be keeping a (cardboard) bespectacled eye on Cars In Depth.
More by Edward Niedermeyer
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Interesting concept and I hope it takes off. As you say, it is a little gimmicky, but it may work well for some subject matters such as this. Best of luck, and I'll be sure to check out the new site (though I'm not sure about the glasses yet).
Cool site! Congrats and Good Luck! Hey, can we get LeMons in 3D too?
That is really cool! Again, Good Luck :-) I'll definitely be a regular visitor.
Here's a stereo photo of the TTAC meet & Greet after the NAIAS media preview last week:
Though we're going to use "3D" for business reasons, I've been persuaded that "stereo" is more accurate.