Quote Of The Day: The Unfortunate Acronym

Bertel Schmitt
by Bertel Schmitt

“First smart ED Delivered in America.”

Headline in Autoevolution announcing the arrival of the first smart fortwo Electric Drive (ED) in the US.

So don’t forget to plug it in regularly, or you won’t get it up in the morning. Or maybe use “EV” instead of an acronym that stands for certain NSFW difficulties …

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Panzerfaust Panzerfaust on Jan 27, 2011

    Or worse, they could release a 'special' EDition of the Smart For two. I'm trying to figure out the perspective on the photo though, the nice lady behind the wheel of the ED seems to be so much smaller than the couple standing out side. Perhaps she is petite, but it looks like they photo-shopped her in.

  • MattPete MattPete on Jan 27, 2011

    Is that Roger Penske in the photo?

  • JimC JimC on Jan 27, 2011

    If your charge lasts more than four hours, see a doctor.

    • Advo Advo on Jan 28, 2011

      Lol, I was racking my brain trying to think what ED stood for.

  • Signal11 Signal11 on Jan 28, 2011

    I think this article does little but expose the preoccupation and generation of a lot of posters here. Advo, it took me quite some time to figure out what ED the Best and the Brightest as well. Now it occurs to me that that much of TTAC are indeed, of THE B&B of book infamy.

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