GM Invests $5 Million Into Wireless Charger - For The Volt?

Bertel Schmitt
by Bertel Schmitt

GM has invested $5 million in the Powermat wireless charging start-up, and they want to use the technology “to charge its soon-to-be-launched Chevy Volt hybrid electric car,” Businessgreen reports. They report from the UK, so they shall be forgiven the “soon-to-be-launched” this one time only. But to charge a Chevy Volt?

Launched 2007, Powermat‘s charging mats are used to charge small electronic devices like mobile phones and mp3 players contact-less. You put them on a mat, and magnetic induction does the rest. Just like charging many new electric toothbrushes. The basic technology is as old as the transformer.

According to Businessgreen, “GM’s investment will support the adaptation of the technology for use by the auto industry and could eventually lead to electric cars being charged simply by being parked in a fitted garage.” Oh yes?

As part of a multi-year deal, GM will have exclusive use of the Powermat technology for one year to place the systems in its vehicles worldwide, GM Ventures President Jon Lauckner told Reuters.

Well, before any cars are charged in a Powermat-equipped garage, the Volt may use the technology to simply charge personal devices in the car. But not after testing made sure that technology doesn’t mess with the car. A Volt fitted with wireless charging devices will be show at this week’s Consumer Electronics Show in Las Vegas. But that’s the easy part.

I know what you are thinking now: Roads with black … don’t even think it. Charging an amp-hungry car with the technology comes with its own set of, well, challenges. If you wear a pacemaker, or are worried about cell phones frying your brain cells, you may want to stay away from a garage outfitted with a giant Powermat that gives your car its daily MRI.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Contrarian Contrarian on Jan 06, 2011

    They'll get mroe efficiency if they centre-tap that secondary coil and go for full-wave rectification.

  • Daanii2 Daanii2 on Jan 06, 2011

    If you look more closely at this, GM plans to put charging mats for cell phones and music players in the front dashboard and somewhere in the back seat area. In other words, put the existing Powermat technology in a car for charging small electronic devices. I think it would be handy. Throw your cell phone in a cubbyhole on the dashboard. It charges at the same time as you use it with your Bluetooth no-hands system. Sounds smart. The concept of charging an entire car, like the Volt, is pie in the sky. The comment came not from GM, but from Powermat. Don't blame GM for that.

    • Campisi Campisi on Jan 07, 2011
      The comment came not from GM, but from Powermat. Don’t blame GM for that. This. TTAC is the only site I've seen claiming that GM wants to do anything other than install a Powermat charger inside the car for charging gadgets. Criticizing a company for possibly doing something that they never even said they'd do based on the lead from a poorly-written stub article totally lacking in journalistic credibility is a bit shaky.
  • Lorenzo Yes, they can recover from the Ghosn-led corporate types who cheapened vehicles in the worst ways, including quality control. In the early to mid-1990s Nissan had efficient engines, and reliable drivetrains in well-assembled, fairly durable vehicles. They can do it again, but the Japanese government will have to help Nissan extricate itself from the "Alliance". It's too bad Japan didn't have a George Washington to warn about entangling alliances!
  • Slavuta Nissan + profitability = cheap crap
  • ToolGuy Why would they change the grille?
  • Oberkanone Nissan proved it can skillfully put new frosting on an old cake with Frontier and Z. Yet, Nissan dealers are so broken they are not good at selling the Frontier. Z production is so minimal I've yet to see one. Could Nissan boost sales? Sure. I've heard Nissan plans to regain share at the low end of the market. Kicks, Versa and lower priced trims of their mainstream SUV's. I just don't see dealerships being motivated to support this effort. Nissan is just about as exciting and compelling as a CVT.
  • ToolGuy Anyone who knows, is this the (preliminary) work of the Ford Skunk Works?
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