Forbidden City: Not From Beijing? Get Outta Town!

Bertel Schmitt
by Bertel Schmitt

Want to belong to a really exclusive club? Own a car in Beijing. Don’t have one yet? Sorry, try your luck in the license plate lottery. Out-of–towner? Don’t even think of entering downtown during rush-hour. “Vehicles that are not registered in Beijing are prohibited from entering the urban area inside the Fifth Ring Road during the two daily rush hours,” reports China Daily. Even during off-peak hours, Beijing’s capital is full of surprises for outsiders.

Beijing police has started handing out 100 Yuan ($15) fines to country folk that ignores the rush hour rule. $15 lighter, and with a warning notice in their hand, they are being turned around and sent back to the farm. The only way to get around it is with a special, and highly prized permit.

Even off-peak times can be a matter of high suspense: The “leave your car at home on one day of the week” rule now applies to out-of towners also. It depends on the last number of the license plate, and rules keep changing often enough to confuse even the most sophisticated Beijinger. Breaking that rule costs 300 yuan ($45).

The new rules jump-started a business that had been languishing in China: Car rentals. “Car rental agencies have been enjoying a boom in business ever since new restrictions made it harder for people to buy an automobile in the capital,” reports China Daily.

Another market is in a total state of confusion: Used cars. If you already own a car, you don’t need to enter the lottery if you get another one. That looked like a great loophole, and used cars turned into a prized possession. Then, word got around that the plates are not transferrable, and used car prices plummeted. Now, the market is in limbo and waits for new regulations to be handed down.

“The license plate lottery may benefit from some tweaks,” said China Daily yesterday. Beijing’s administration is taking the admonition to heart – and tweaks the system daily.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Joeaverage Joeaverage on Jan 11, 2011

    They were doing something similar 20 years ago in Naples, Italy when I lived there.

  • James Zu James Zu on Jan 17, 2011

    when I saw that Buick Minivan I was shocked. never seen one before here in Canada. They have the same rule in Shanghai, doesnt seem to help at all. too many cars + bunch of people who doesnt know how to drive + more who doesnt follow the rules = one traffic nightmare.

  • Master Baiter "That said, the Inflation Reduction Act apparently does run afoul of WTO rules..."Pfft. The Biden administration doesn't care about rules. The Supreme Court said they couldn't forgive student load debt; they did it anyway. Decorum and tradition says you don't prosecute former presidents; they are doing it anyway. They made the CDC suspend evictions though they had no constitutional authority to do so.
  • 1995 SC Good. To misquote Sheryl Crow "If it makes them unhappy, it can't be that bad"
  • 1995 SC The letters on the hatch aren't big enough. hard pass
  • Ajla Those letters look like they are from AutoZone.
  • Analoggrotto Kia EV9 was voted the best vehicle in the world and this is the best TOYOTA can do? Nice try, next.
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