Car Industry Picks Up Steam, Runs Out Of Parts

Bertel Schmitt
by Bertel Schmitt

Today, none of the 50,000 workers employed at Volkswagen’s Wolfsburg plant have to punch in at work. The factory is waiting for parts. You may think that is their good or tough luck.

Not so, says Dan Sharkey, a Detroit lawyer who counts many auto suppliers as his clients. The shortages affect us all. Parts shortages are “”beyond a trend; it’s an epidemic,” Sharkey told Automotive News [sub]. These shortages are stopping assembly lines around the world, just when demand is beginning to pick up.

Here is a current snapshot, taken by Automotive News:

  • Chrysler Group expects to idle its Windsor, Ontario, minivan plant for at least a week because of missing parts.
  • Ford is reopening the Detroit plant that builds the F-series pickup after a weeklong shutdown. Reason: Missing parts for V-6 engines.
  • On Friday, Ford closed its Kentucky Truck plant because of a parts shortage.

From Germany, Bloomberg reports that BMW and Daimler are “left with little wiggle room,” although no plant closures are planned –yet.

Wherever you turn, the situation is the same: Carmageddon has wiped out many suppliers. Surviving “suppliers who cut capacity to the bone during the downturn either can’t ramp up quickly enough or are gun-shy about adding equipment and workers amid the fragile recovery,” Automotive News says.

Electronic parts are especially tight. For many electronic component manufacturers, the autoparts industry is a small part of their business, said Lars Holmqvist, CEO of CLEPA, the European auto supplier association. “When the crisis came in 2008-09, they didn’t believe in the auto industry any more and closed some plants,” Holmqvist said. “They are not keen to jump back in.”

Suppliers who are keen to jump back in face another shortage: Money. “The banks are still very cold” says Holmqvist. In a way, the industry is becoming a victim of its own hype.

“We have started the decline of the combustion engine and that will kill companies,” Holmqvist told Bloomberg. The banks don’t want to invest into what is perceived as aging technologies.

Would you have expected that you have to wait in line for your F-150, because the headlines say that electric cars are the future?

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Carlson Fan Carlson Fan on Jan 31, 2011

    "This is the downside to Just In Time manufacturing. JIT is only as efficient as its supply chain." I'd blame this on poor/lack of forecasting and/or plannning. With JIT you need the basics in place fot it to work(BOM & Inventory Accuracy for example). In otherwords you need to learn to walk before you can run.

    • Steve65 Steve65 on Jan 31, 2011

      Oh come on. You obviously have some experience in the game, and you know that your forecast is only as good as your suppliers, carriers, and customs broker can manage. I have both been told "oh yeah, it's on the truck" (when it's still stuck in Customs) and had to tell customers the same thing. And then you have your Belgian factory manager who routes his stuff to Dallas instead of Miami (where the import broker is) because hey Dallas and El Paso are both in Texas, so it'll find it's way to the warehouse somehow.

  • Dimwit Dimwit on Jan 31, 2011

    Not to mention that the weather all over has been quite a pip this winter. I don't see this as being a long term problem, just an aggravation.

  • W Conrad I'd gladly get an EV, but I can't even afford anything close to a new car right now. No doubt if EV's get more affordable more people will be buying them. It is a shame so many are stuck in their old ways with ICE vehicles. I realize EV's still have some use cases that don't work, but for many people they would work just fine with a slightly altered mindset.
  • Master Baiter There are plenty of affordable EVs--in China where they make all the batteries. Tesla is the only auto maker with a reasonably coherent strategy involving manufacturing their own cells in the United States. Tesla's problem now is I think they've run out of customers willing to put up with their goofy ergonomics to have a nice drive train.
  • Cprescott Doesn't any better in red than it did in white. Looks like an even uglier Honduh Civic 2 door with a hideous front end (and that is saying something about a Honduh).
  • Kwik_Shift_Pro4X Nice look, but too short.
  • EBFlex Considering Ford assured us the fake lightning was profitable at under $40k, I’d imagine these new EVs will start at $20k.
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