Amazing Inventions: Fiat Produces Engine That Increases Ownership In Chrysler

Bertel Schmitt
by Bertel Schmitt
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Want to know how to get a good chunk of the Detroit 3, no money down? Easy: Today, Fiat increased its ownership of Chrysler from 20 percent to 25 percent. What did they pay for it? Niente. Fiat received the extra shares “upon the Company’s achievement of the first of three performance-related milestones,” as a Chrysler Group LLC press release proclaims. And what is that milestone? They started making an engine.“An irrevocable commitment letter” was sent “to the U.S. Treasury stating that the Company has received the appropriate governmental approvals and will begin commercial production of the Fully Integrated Robotized Engine (FIRE) in its Dundee, Mich., facility. As a result, Fiat’s ownership interest increased automatically under the terms of the Operating Agreement.”That was easy!They didn’t invent a new engine. They moved the production of the engine that will go into the Fiat 500 to an American factory. Where it is highly tax efficient, even if it otherwise makes no sense to make Fiat 500 engines there.Says the Freep: “While Chrysler is assembling the 500 minicar at its plant in Toluca, Mexico, the engines are produced at Chrysler’s newest and most efficient engine plant in Dundee. Chrysler employs 274 workers in the Dundee plant, which opened in 2005.” Wow.So now, the ownership of Chrysler is as follows:UAW VEBA63.5 %Fiat25.0 %U.S. Treasury9.2 %Canadian Governments2.3 %If Fiat wants more shares, it has to fulfill the following extremely tough milestones:
  • “The first milestone relates to revenue and sales growth outside of the NAFTA region.” That will get them 5 percent.
  • “The second milestone relates to commercial production in the United States of a 40-mile-per-gallon vehicle based on Fiat platform technology.” That will get them another 5 percent.
Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Roy Mears Roy Mears on Feb 05, 2011

    Here is a novel idea that would help everyone not only the car makers. How about we stop getting into free trade agreements and start going for balanced trade agreements. If China wants to sell us a million cars they have to buy a million from us. The same should go for everything else too. If they don't well let them keep there cars and we keep ours. If we started to demand balanced trade two things would happen. There would be one hell of a lot more jobs here and we could wipe out trade deficits. Just think if we can't get products made by slave labor and sweat shops overseas we might have to make it here. The foreign countries couldn't cry foul because we are not putting on tariffs just asking for a fair shake.

  • Bertel Schmitt Bertel Schmitt on Feb 05, 2011

    Sure. That'll work.

    Let's start with bananas.

    Then move to something bigger, like oil.

    And if Boeing wants to sell planes abroad, we need to import Yaks and Ilyushins first.

  • Carsofchaos The bike lanes aren't even close to carrying "more than the car lanes replaced". You clearly don't drive in Midtown Manhattan on a daily like I do.
  • Carsofchaos The problem with congestion, dear friends, is not the cars per se. I drive into the city daily and the problem is this:Your average street in the area used to be 4 lanes. Now it is a bus lane, a bike lane (now you're down to two lanes), then you have delivery trucks double parking, along with the Uber and Lyft drivers also double parking. So your 4 lane avenue is now a 1.5 lane avenue. Do you now see the problem? Congestion pricing will fix none of these things....what it WILL do is fund persion plans.
  • FreedMike Many F150s I encounter are autonomously driven...and by that I mean they're driving themselves because the dips**ts at the wheel are paying attention to everything else but the road.
  • Tassos A "small car", TIM????????????This is the GLE. Have you even ever SEEN the huge thing at a dealer's??? NOT even the GLC,and Merc has TWO classes even SMALLER than the C (The A and the B, you guessed it? You must be a GENIUS!).THe E is a "MIDSIZED" crossover, NOT A SMALL ONE BY ANY STRETCH OF THE IMAGINATION, oh CLUELESS one.I AM SICK AND TIRED OF THE NONSENSE you post here every god damned day.And I BET you will never even CORRECT your NONSENSE, much less APOLOGIZE for your cluelessness and unprofessionalism.
  • Stuki Moi "How do you take a small crossover and make it better?Slap the AMG badge on it and give it the AMG treatment."No, you don't.In fact, that is specifically what you do NOT do.Huge, frail wheels, and postage stamp sidewalls, do nothing but make overly tall cuvs tramline and judder. And render them even less useful across the few surfaces where they could conceivably have an advantage over more properly dimensioned cars. And: Small cuvs have pitiful enough fuel range as it is, even with more sensible engines.Instead, to make a small CUV better, you 1)make it a lower slung wagon. And only then give it the AMG treatment. AMG'ing, makes sense for the E class. And these days with larger cars, even the C class. For the S class, it never made sense, aside from the sheer aural visceralness of the last NA V8. The E-class is the center of AMG. Even the C-class, rarely touches the M3.Or 2) You give it the Raptor/Baja treatment. Massive, hypersophisticated suspension travel allowing landing meaningful jumps. As well as driving up and down wide enough stairs if desired. That's a kind of driving for which a taller stance, and IFS/IRS, makes sense.Attempting to turn a CUV into some sort of a laptime wonder, makes about as much sense as putting an America's Cup rig atop a ten deck cruiseship.
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