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Automotive News [sub] reports that October’s Seasonally Adjusted Annual Selling Rate (SAAR) hit 12.2m last month, making November the market’s second month back over the 12m mark since last year’s Cash For Clunkers-fueled buying spree. Analysts are calling the 12m mark an “important psychological level,” although sales appear to be essentially flat compared to last month. Check back for an updated chart as more automakers report their sales.
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Here are the sales figures for the month of November in India:
http://www.team-bhp.com/forum/indian-car-scene/93000-november-2010-indian-car-sales-figures.html
The big surprise is the collapse in Nano’s sales:
Tata
Indica : 5716
Indigo : 6009
Nano : 509
Sumo : 1594
Safari : 1287
Aria : 225
The goal had been to sell this at a rate of 10-20K per month. Right now, it is barely at 5% of its intended target!
Some possible reasons:
1) The car is viewed as being too down market.
2) Its low initial costs (target market is motor bikes) is not matched by its relatively higher operating costs (fuel economy is 3x worse than bikes).
3) The fire incidents may have scared off buyers.
4) There may be other quality/reliability issues with these cars.
5) Prices in the second hand car market have been coming down significantly. Why buy a “toy” when one can get a “real” used car?
6) There may be production bottlenecks due to the planned move to a new production facility.
Regardless, things are not looking so good for Tata in India these days. Even the volumes of their other products are down. Thank goodness for Jaguar and Land Rover! Who would have thought of that?
Is it time for a “Maserati, the fastest growing car company in America!” ad campaign, yet?
Subaru may be a small niche player, but I’d be interested to know their sales versus last broken down into individual models. In other words, what model is pushing a 20% overall increase over November of 09?
+33% Impreza
+26% Forester
+20% Outback
+12% Legacy
+2% Tribeca
Subaru has been selling roughly 20k cars since December 2009. They have been at capacity since March 2010.
GM lags the market yet again. Although in fairness, the “core brands” stayed about even with the market. GM is just a smaller company than it used to be (although it was happy enough to use all brands for sales figures when those brands were still pumping out units). It is interesting that over the first 11 months, about 200 units separate Ford from GM. I never thought I would see this in my lifetime, because I remember GM being about twice the size of Ford, even when Ford was doing well.
200 units YTD?? My calculator says around 213,000 units. That’s about a 12% spread.
I meant 200K. Still a far cry from the old days.
Chevy was +18%
GMC was +30%
Buick was +36%
Caddy was +21%
GM Core grew considerably, and gained even without Saturn / Pontiac / HUMMER.
I agree …. the days of a 55% GM market share are long gone. When your sales go from 5mm in 1999 to 2mm in 2009, that ain’t a good sign. Actually, it appears that 2010 will be the first time in 10 years that they have increased sales year over year. December could be interesting.
Toyota shrank 3% over a weak Nov 09? Ouch.
Yeah. Expect incentives. Immediately, I’d think…
In before the obligatory “Chrysler isn’t making it’s required survival volume number” comment…
Maybe they’ll sell 200,000+ units in December?
I think the point is that the lights are still on and they are still in business, so the 95,000 number wasn’t all that hard & fast.
What sticks out most to me is how Ford, with only two “core” brands (and one of them a very weak Lincoln,) is slowly but surely gaining ground against GM’s four.
Someone at RenCen should be scared to death of that trend. New GM suckers — er, shareholders — should probably be worried, too.
Ford is gaining at the bottom of the market, whereas GM is gaining slower at the top of the market. I don’t think New GM really cares if Ford outsells them on cheap cars, while GM pulls in the gravy from Buick / GMC / Caddy.
Looks like the US has settled into a distinct three-tier market. GM, Ford, and Toyota have just over 51% of the market; then a second tier of Honda, Chrysler, Hyundai, and Nissan have 36% to share, then everyone else gets to scrap over the last 13% or so.
VW is doing well, outperforming the market.
I am surprised by Mazda’s weak 7% gain (below the market), especially since they have recently expanded their lineup with the 2.
Way to go SAAB! :D