By on December 13, 2010

Thought the Toyota brand had been dealt the death blow during the recall crisis? That brand seems to be more resilient than imagined: The latest Kelley Blue Book Brand Watch study has Toyota on top “as the most-considered auto brand among new-car shoppers.” That according to a press release just released by KBB.

Toyota held the “most-considered auto brand” title from Q1 2007 through Q3 2009.

Q4 2009 through Q2 2010, when you couldn’t turn on the tube or fire up the computer without hearing Toyota horror stories, Toyota slipped to second place, and Ford took the lead.

Now, Toyota is back. The Blue Book has them as the most-considered auto brand overall. Toyota also leads in the non-luxury sedan/coupe/hatchback, and in the non-luxury SUV/CUV segment.

“Consideration of Toyota trucks also considerably rebounded this quarter,” says KBB.

KBB Brand Watch Q3 2010 Study: Most-Considered Auto Brands Overall (Regardless of Segment)
Toyota 25%
Ford 24%
Honda 23%
Chevrolet 19%
Nissan 16%
Hyundai 13%

So all forgotten and hunky-dory again? Not exactly, says  KBB.  Ford and Honda “are hot on the heels of the once again number-one Toyota, with only one percentage point separating these top three brands in overall consideration.”

“The latest Brand Watch data from Kelley Blue Book Market Intelligence indicates that Toyota is slowly recovering from its public-perception crisis and regaining a position of prominence in the minds of new-car shoppers,” said James Bell, executive market analyst for Kelley Blue Book’s kbb.com.  “However, whether Toyota will ascend as high as it was before the recall crisis remains yet to be seen.”

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6 Comments on “Toyota On Top Of The World Again. Ford And Honda Close Behind...”


  • avatar
    AaronH

    I guess the Amerikan people aren’t quite as stupid as Obamaggot and LaHoodie think…Or do they only have the ability to Feeeeelllll?

  • avatar
    bomberpete

    All those UIA stories and they only slipped to 2nd place?

    I’m no Toyota fanboy, but rumors of their death are greatly exaggerated. It’s time for DetNews, Freep and Sweet Pete The Autoextremist to STFU unless they have some facts to go along with their bile.

  • avatar
    view2share

    Here is the progression.  Oldsmobile, a once proud, innovative, stylish and shall we say sporting car line became boring and ordinary GM towards the final chapters.  Olds then died, only to have Toyota carry the torch.  Think about it.  They are the new standard for American bland sedan.  You want for boring, ya got it.  As much as Mazda means a racing heart, Toyota means a comfortable place to park and sleep.  I present to you the new Olds.

  • avatar
    bomberpete

    Agreed. What is a Camry if not today’s version of the 1968-1985 Oldsmobile Cutlass?

    Here’s a starter list matching best-selling cars and trucks of today with passenger cars of that less-than-Golden Age:

    Camry = Oldsmobile Cutlass
    Accord = Ford Maverick/Granada/LTD + Mercury Comet/Zephyr/Cougar/Marquis
    Altima/Maxima/Murano = Plymouth Satellite/Fury + Dodge Coronet/Monaco/Charger + Chrysler Cordoba
    Corolla = Chevy Nova/Olds OMega/Buick Apollo+Skylark/Pontiac Ventura
    Civic = Plymouth Valiant/Duster + Dodge Dart
    Malibu/Impala = Chevelle/Malibu
    Tahoe/Suburban = Chevrolet Belair/Impala/Caprice
    GMC Denali/Cadillac Esplanade = Olds 98/Buick Electra/Cadillac Deville

  • avatar
    Steven02

    Does one get multiple responses to the survey?  Because the percentages listed are 120%.
     
     

  • avatar

    Youtube is full of non-toyotas speeding out of control, especially at parking situatons, at security gates, and so on. And the Failblog posts picture of Buicks and Panthers crashed into strip mall places constantly. This may work to make anyone with an Internet connection more sceptical.

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