Now How Much Would You Pay? Buick Verano Tipped For $21k-$26k Price Range

by Edward Niedermeyer

Published: December 7th, 2010

now how much would you pay buick verano tipped for 21k 26k price range

GM raised a few eyebrows when it priced its new Cruze compact at or above the base price of its closest competitors, marking a shift upwards in its pricing strategy. But with loaded LTZ versions of the Cruze crossing the $24k mark, one obvious concern was cannibalization of the forthcoming Buick version of the Cruze, the Verano. GM has yet to officially announce pricing for the Verano, but an online survey of Buick dealers has leaked to GM Inside News, showing that GM is eying a price range of $21k-$26k for the new Verano, a price point that certainly overlaps with the higher-trim Cruze models. And with the 2.4 liter four-banger from the Regal tipped as the Verano’s base engine, the case for the similarly-engined (and not all that much larger) Regal is made a little less convincing by the addition of the new compact Buick. Hit the jump for GM’s proposed trim levels.

Greetings Buick Dealers,

We would like to invite you to participate in an online order study of a potential new addition to the Buick portfolio.

Please note that this potential new entry would be a compact car available in four models. As a result, it is important for us to gauge how you would order this vehicle and in what quantities. In addition, each model builds off of the previous model. Proposed models are as follows:

1.) 1SB Cloth Base

• 2.4L 4-cylinder engine

• 180 hp @ 6700 rpm

• 172 lb-ft of torque @ 4900 rpm

• 6-Speed automatic transmission

Estimated MSRP range: $20,900 – $21,500 *

2.) 1SD Cloth Mid-Level

Adds to 1SB

• Remote Start

• Auto Dual HVAC

• Connected Color Radio with Bluetooth Connectivity

Estimated MSRP range: $22,100 – $22,700*

3.) 1SG Cloth Mid-Level

Adds to 1SB & 1SD

• 6-way power driver

• Heated ORVMs

• Rear Park Assist

• EC ISRVM

Estimated MSRP range: $23,300 – 23,900*

4.) 1SL Leather Up-Level

Adds to 1SB, 1SD & 1SG

• Heated Seats/Steering Wheel

• Passive Entry & Push Button Start

• Bose Premium Audio

• 18” Wheels

Estimated MSRP range: $25,600 – 26,200*

*Note: Total vehicle pricing will NOT be shown in the order study

#Buick #Luxury #Marketing #NewCars #Pricing

Edward Niedermeyer

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3 of 56 comments

Geozinger on Dec 08, 2010

Another CAFE special. Why else would this car exist on Buick dealer's lots, if it weren't for the new mileage restrictions? Why did any of those other cars (Cimarrons, et al,) ever become a reality, except for the need to meet the CAFE? One thing GM could do is to have all of the brands sold at one location; much like Chrysler managed to streamline many of it's dealerships. But, with dealer franchise laws being what they are in all 50 states, what a clusterf*ck that would be trying to get out of all of those agreements. CAFE has done more to ruin the domestic automakers than any other governmental legislation that I can think remember.

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- Steve65 on Dec 08, 2010
  
  CAFE regulations are applied by manufacturer, not brand. Chevrolets, Buicks and Cadillacs are already averaged together. No need to sell them on the same lots.
  
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Chrisgreencar on Dec 08, 2010

In profile, this looks like the departed Saturn L Series. Probably not a good thing.

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