By on November 9, 2010

The idea behind the big car bailout supposedly was to keep millions of jobs in, well, North America. Ford didn’t partake, and hence should be free of moral obligations. (Not that other companies on the government drip seem to be queasy about exporting jobs instead of cars.) Empowered by a clean conscience, Ford moves production to where it makes the most money. To India.

India is destined to be the global small car hub. Nissan now makes pretty much of its Micras there after production was transferred from Nissan UK (the Juke replaced it). Ford had a similar vision when it set up its plant in India to make the soon-to-be-insanely-popular Figo. Now the world is going to taste the Made-in-India Ford Figo.

Ford had already started exports of the Figo to South Africa, but now, as The Deccan Herald reports, Ford is planning to export the Indian built Figo to 48 countries around the world.

“Soon we will be shipping out Figo to new markets like North Africa, South America, UAE, Mexico. We started Figo exports to South Africa and recently added Nepal to our export destination,” said Michael Boneham, President and Managing Director of Ford India. South Africa is lapping up the Figo as Mr Boneham said (via “Figo has been among the top five selling cars in South Africa now and we got an overwhelming response,” It’s also getting a good response in India, too, as Mr Boneham carried on, “Figo in the second fastest car model in India to cross the 50,000 sale mark,” First the Fiesta and now the Figo. I think this small car shtick is no fluke for Ford…

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12 Comments on “Ford To Export To 48 Countries Around The World. From India...”

  • avatar
    Telegraph Road

    How is this moving production or exporting jobs?  How many of these cars will be imported into the U.S.?  Many white-collar workers in Dearborn are employed directly or indirectly supporting international operations in growing overseas markets.

    • 0 avatar

      Ford has exported some white collar jobs in Dearborn to India. I know of one instance where they transferred some IT jobs to India from Dearborn 3 or 4 years ago. I don’t know the number of jobs and I don’t know if other transfers have occurred.

    • 0 avatar

      Anecdotal evidence of sending a few I.T. jobs to India hardly represents a major shift of U.S. jobs overseas. I.T. isn’t a good example anyway. I.T. staffing in the U.S. is challenging because there is a shortage of qualified employees, even in a bad economy.

      “Crummy” software maintenance and support jobs get sent to India because new U.S. university I.T. graduates and experienced I.T. professionals are in short supply and don’t want “boring” software maintenance jobs. (Would you rather be an auto engineer working on warranty issues for a five year old Focus or would you rather be on the team developing the SVT Raptor?) Keeping up a twenty year old code base written in an antique programming language isn’t considered to be exciting, highly desirable work.

      I worked at a huge company that sent much of its software maintenance work to India for cost and U.S. employee retention reasons. We kept losing good employees to other companies offering jobs working on new, exciting stuff. We sent our maintenance jobs to Tata in India so we could re-focus our U.S. I.T. folks on projects that they considered interesting. The quality of Tata’s work was great and it was less expensive, but more importantly, our loss of domestic I.T. employees to other companies went down significantly.

      Sending jobs overseas is not great, but when there simply aren’t enough workers in the U.S. to meet the demand for a given type of job, companies in the U.S. have to look elsewhere.

    • 0 avatar

      Would you rather be an auto engineer working on warranty issues for a five year old Focus or would you rather be on the team developing the SVT Raptor?

      The problem is that there are only so many SVT Raptors being developed where as there tonnes of five year old Focci that requires warranty work.

  • avatar

    What happens to the jobs in India when some other third world country comes along and undercuts their wage structure?  same for China
    They will be left with no manufacturing, just like America.  Not every country can be just about invention and innovation.  There will be repercussions in the years ahead.  China will not just give away their capital building industries without a fight like the US has.

  • avatar

    Ford loves India. Yeah, Ford outsources a TON of their IT infrastructure support to India call centers. You think those jobs are ever coming back to the US?

    • 0 avatar

      Why it should? Does US has monopoly of jobs. Rules #1 of Capitalism: Corporations must maximize shareholder wealth. US used to dump products mass produced domestically  to third-world countries. Now it is payback time.

    • 0 avatar

      “outsources a TON of their IT infrastructure support to India”…

      …and every other decent sized company in the U.S. has done the same thing. Right or wrong, they’re all doing it so singling out one particular company is petty. As I wrote in another comment, I.T. is a poor example because its one of the few (maybe the only) industry where there is a shortage of qualified U.S. professionals.

      Call center jobs suck, I wouldn’t wish one on any American. If you’d always dreamed of a job in I.T. and you’ve ended up in a call center, somewhere along the line, you goofed up big time.

  • avatar

    The Ford love fest continues. The other major OEM’s get panned for using India or other low cost centers for their cars going to equally low cost destinations, but somehow it’s OK if Ford does it.
    See this link: (Not that other companies on the government drip seem to be queasy about exporting jobs instead of cars.)
    So, Ford in India exporting cars is good, GM in China is bad.

  • avatar

    The Figo was never built anywhere but India. The “Ford moves
    production….”  is misleading. It’s like saying the Ford moved
    production of the Ka to Europe.

    • 0 avatar

      That’s a good point. Everyone thinks the Transit Connect is great but I haven’t really seen much criticism of the fact that its made in the E.U.

    • 0 avatar

      I don’t think that Turkey’s been admitted to the EU just yet. The Transit Connect is built in Turkey.
      Also, the Figo is a warmed over Gen V Fiesta. One Ford means that Europe and North America get the Gen VI Fiesta, while India and those other 48 countries get the older model. The world of BRIC is very price sensitive and it’s much cheaper to build a car if the tooling’s already been amortized.

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