Volkswagen Introduces All-Electric Golf. One

Bertel Schmitt
by Bertel Schmitt

Deep in their hearts, the folks at Volkswagen think the ICE has a long ways to go. Privately, and after a few drinks, they often say that EVs are lunacy on wheels. I don’t blame them. Publicly, they put on a good show when needed. Here is another act: Volkswagen introduces an all-electric Golf.

“VW’s All-Electric Golf Hits Japan” headlines The Nikkei [sub] today. See, VW is always good for come copy, even if it’s in Hiragana and Kanji. Reading beyond the headline, the story becomes less sensational.

Volkswagen brought a one-off electric Golf to the Japanese city of Hamamatsu, where it will participate in the “Hamamatsu Social Experiment Project” (now that’s a scary title.) Supposedly, Volkswagen had “plans to commercialize this vehicle as soon as 2013,” but they always can be changed. The car is the same show piece Volkswagen has been campaigning for a while. With a full battery and a lack of sincerity.

Volkswagen’s partner Suzuki will also take part in the social experiment. They will enter a more sensible proposal, the Swift Range Extender. I guess, they are planning to sell this one.

PS: It’s interesting what comes up when you look for “ Electric Golf” on Google.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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 2 comments
  • Jmo Jmo on Oct 08, 2010

    Interesting - what does VW think longterm? Hydrogen fuel cells?

  • Slavuta Slavuta on Oct 08, 2010

    Anybody wants to seat in Electromagnetic field? If I wanted to I would just go and seat under HVEL.

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