Toyota's Sudden Acceleration: Stop Walking Along The Road Immediately!

Bertel Schmitt
by Bertel Schmitt

Remember Toyota’s alleged sudden acceleration? And the hysteria surrounding it? Dubious databases were searched for dead bodies. The Secretary of Transportation himself recommended to stop driving your Toyota, and to drive it to the dealer instead – very carefully . Luckless swing club entrepreneurs took to driving a Prius instead, brakes smoking. Lawyers around the nation had wet dreams involving a Gulfstream V (or a 80 foot Sunseeker as a fall-back position.) As nothing of substance was found, the NHTSA asked the august body of the National Academy of Sciences to find the ghost in the machine.

Don’t even bother to look, it’s a worthless search. That’s what Paul Fischbeck, a professor of social and decision sciences and engineering and public policy at Carnegie Mellon University, told the National Academy of Sciences.

The risk of dying in a traffic crash is 1.05 deaths per 100 million miles traveled, says Fischbeck. Analyzing the 2.3 million Toyota vehicles recalled for sticky pedals, Fischbeck said if all of them remained unfixed and on the road, the risk of dying would rise to 1.07 deaths per 100 million miles traveled. People have problems with large numbers, so Fischbeck puts it in perspective:

“If you canoe for half-a-mile you incur a 2-in-a-million risk of dying,” Fischbeck says. “Walking for 10 miles is about the same.”

Canoes must be immediately impounded. They are a menace to society.

According to Fischbeck, who is cited in a Detroit News article, the risk of dying while walking along the road is 19 times higher than that of driving in a recalled, but unfixed Toyota.

Walking along the road must immediately stop.

Fischbeck says it’s important to put the risk of sudden acceleration in context.

For instance, if you drive around in an unfixed Toyota for a whole year, you have the same risk of being killed in the line of duty as a police officer working for 2.5 days.

Get those cops off the streets, now (after they are done rounding up the people who walk along the road.)

The National Academy of Sciences will render its report sometime next year. It will remain interesting. Maybe.


Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • 1996MEdition 1996MEdition on Oct 13, 2010

    Carrots should also be banned.....100% of people who have eaten carrots are dead or will die.....millions of rabbits die each year.....carrots are a deadly food.....I hate carrots!

  • CJinSD CJinSD on Oct 13, 2010

    Considering that Obama's NHTSA did everything they could to feed the panic, and that GM was ready with ads leveraging their partners in the Obama administration's attacks, I don't think there is any fiction to saying that this was done for GM's benefit with GM management's consent.

  • Calrson Fan Jeff - Agree with what you said. I think currently an EV pick-up could work in a commercial/fleet application. As someone on this site stated, w/current tech. battery vehicles just do not scale well. EBFlex - No one wanted to hate the Cyber Truck more than me but I can't ignore all the new technology and innovative thinking that went into it. There is a lot I like about it. GM, Ford & Ram should incorporate some it's design cues into their ICE trucks.
  • Michael S6 Very confusing if the move is permanent or temporary.
  • Jrhurren Worked in Detroit 18 years, live 20 minutes away. Ren Cen is a gem, but a very terrible design inside. I’m surprised GM stuck it out as long as they did there.
  • Carson D I thought that this was going to be a comparison of BFGoodrich's different truck tires.
  • Tassos Jong-iL North Korea is saving pokemon cards and amibos to buy GM in 10 years, we hope.
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