Europe In September 2010: All Systems Nominal

Bertel Schmitt
by Bertel Schmitt

The European Car Manufacturers Association ACEA has released its September numbers for Europe. A quick look at the chart will tell the trained eye: Things are getting back to normal. Keep in mind, we are comparing with a totally abnormal 2009, when some countries injected amphetamines into their car sales to drive consumption to all time highs, and where other less fortunate countries saw their markets crash. Usually, it was the markets without indigenous car production that saw little sense in propping-up the economies of Germany, France, Italy and some other minor countries with car production – EU commonness notwithstanding. In September registrations of new cars decreased by 9.6 percent compared to the same month of last year. However, over the three first quarters of 2010, registrations were 4.3 percent lower compared to the same period of 2009. And that’s the not so interesting part of the story.

The interesting part is that Europe as a whole registered 1,227,645 units in September. Pretty much the same number (1,275,327) Europeans had registered in pre-carmageddon September 2008. In the first nine months of 2010, Europeans bought 10,251,140 cars, just a tad less than the 11,404,147 cars they had bought in the first nine months of 2008. Things are slowly getting back to normal.

In the meantime, European car production is in overdrive, due to exports. They were caused by the low Euro. This is also getting back to normal: In May, a Euro bought $1.19 and interested parties prognosticated that Europe would soon be back at Deutschmarks, Francs, and Guilders. Now, the Euro buys more than $1.40, much to the chagrin of European automakers who enjoyed a nice windfall.

We’ll spare you the prose about how many cars people in Latvia bought (not many.) Data are available for download as PDF, and for the inveterate number crunchers, as Excel.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Jeff JMII--If I did not get my Maverick my next choice was a Santa Cruz. They are different but then they are both compact pickups the only real compact pickups on the market. I am glad to hear that the Santa Cruz will have knobs and buttons on it for 2025 it would be good if they offered a hybrid as well. When I looked at both trucks it was less about brand loyalty and more about price, size, and features. I have owned 2 gm made trucks in the past and liked both but gm does not make a true compact truck and neither does Ram, Toyota, or Nissan. The Maverick was the only Ford product that I wanted. If I wanted a larger truck I would have kept either my 99 S-10 extended cab with a 2.2 I-4 5 speed or my 08 Isuzu I-370 4 x 4 with the 3.7 I-5, tow package, heated leather seats, and other niceties and it road like a luxury vehicle. I believe the demand is there for other manufacturers to make compact pickups. The proposed hybrid Toyota Stout would be a great truck. Subaru has experience making small trucks and they could make a very competitive compact truck and Subaru has a great all wheel drive system. Chevy has a great compact pickup offered in South America called the Montana which gm could be made in North America and offered in the US and Canada. Ram has a great little compact truck offered in South America as well.
  • Groza George I don’t care about GM’s anything. They have not had anything of interest or of reasonable quality in a generation and now solely stay on business to provide UAW retirement while they slowly move production to Mexico.
  • Arthur Dailey We have a lease coming due in October and no intention of buying the vehicle when the lease is up.Trying to decide on a replacement vehicle our preferences are the Maverick, Subaru Forester and Mazda CX-5 or CX-30.Unfortunately both the Maverick and Subaru are thin on the ground. Would prefer a Maverick with the hybrid, but the wife has 2 'must haves' those being heated seats and blind spot monitoring. That requires a factory order on the Maverick bringing Canadian price in the mid $40k range, and a delivery time of TBD. For the Subaru it looks like we would have to go up 2 trim levels to get those and that also puts it into the mid $40k range.Therefore are contemplating take another 2 or 3 year lease. Hoping that vehicle supply and prices stabilize and purchasing a hybrid or electric when that lease expires. By then we will both be retired, so that vehicle could be a 'forever car'. And an increased 'carbon tax' just kicked in this week in most of Canada. Prices are currently $1.72 per litre. Which according to my rough calculations is approximately $5.00 per gallon in US currency.Any recommendations would be welcomed.
  • Eric Wait! They're moving? Mexico??!!
  • GrumpyOldMan All modern road vehicles have tachometers in RPM X 1000. I've often wondered if that is a nanny-state regulation to prevent drivers from confusing it with the speedometer. If so, the Ford retro gauges would appear to be illegal.
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