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Chart Of The Day: Cumulative Brand Sales By Quarter
by
Edward Niedermeyer
(IC: employee)
Published: October 7th, 2010
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The six top-selling brands in America have sold between 450,000 and 1.3 million vehicles so far this year, with Hyundai (410,047) just missing the party. 2010 is shaping up to be Ford’s year, as the Blue Oval started strong and hasn’t looked back. Chevrolet has taken advantage of Toyota’s image issues to widen a lead for second place, putting Detroit on track for a one-two finish as the year enters its final quarter. But will Toyota fight back? Will Hyundai edge out the Pentastar’s last big-volume brand by the end of the year? Will Nissan follow Honda upwards or slide towards the oncoming Hyundai juggernaut? Stay tuned as Chart Of The Day documents the battle to the finish.
Edward Niedermeyer
More by Edward Niedermeyer
Published October 7th, 2010 3:10 PM
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Nissans been the fastest growing Japanese brand for some time, don't see Hyundai passing them up anytime soon. In fact I see Nissan passing up Honda within the next 2-3 years. In fact I think Hyundais bubble is going to bust soon anyway...
I've long been sympathetic to Ford and I'm pleased to see their current resurgence. But on the ground here in Seattle, I'm not seeing much signs of success for them. I rarely see a new Ford passenger vehicle that isn't adorned with rental car barcode stickers. As for the much hyped Fiesta, I've only seen two and both were definitely rentals parked in hotel lots. I thought there was constrained supply on that car, but it's already being pushed to fleets? The only bright spot I've seen is the growing adoption of the Transit Connect, though that is probably replacing E-series vans. Apparently the sales numbers don't lie but Ford hasn't seemed to gain much ground here in the NW.
Ford's sitting on top of the pile!! I've got to digest this. Thinking back to the wild ass aspirations of Nasser and the tough times following that "mistake" as the ship was righted. Wow, the times they are a changin'.
I stand corrected; Nissan BRAND outsells Hyundai BRAND in the US. But Hyundai GROUP (including Kia) outsells Nissan GROUP (including Infiniti) in the US. Maybe Hyundai would be smarter to simply buy the remaining percentage of Kia, and rebadge all cars as Hyundai cars worldwide. If they do that, Toyota, Volkswagen and even GM execs are going to have a lot of sleepless nights....