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BMW Figures Out The Blog Thing
by
Edward Niedermeyer
(IC: employee)
Published: September 8th, 2010
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The first rule of blog relations: don’t let the blogs know that you have a blog relations program. The second rule of blog relations: bloggers are children. Use reverse psychology. BMW did… and look, it just worked! Anyway, if meta-irony isn’t your thing, feel free to to never mind the bollocks and simply speculate about this forthcoming BMW concept. Giant wheels, a tiny exhaust… what could those wacky Bavarians be up to?
Edward Niedermeyer
More by Edward Niedermeyer
Published September 8th, 2010 7:33 PM
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Ed; for a couple of hours there, I thought you weren't going to fall for this. Shame!
At least the last time BMW tried something like this, it was very funny: http://vimeo.com/897991
Not this time. BTW, this is a mildly disguised mule for the upcoming car based on the Efficient Dynamics concept. Electric motors at each end, a battery pack down the middle, and a 1.5 liter diesel. BMW's Volt, in other words.
Less like their Volt and more like their answer the the 911 hybrid. I'd secretly hoped they'd actually put that wild Efficient Dynamics showcar into production, but never dreamed they actually would!