Red Flag Car - The Real Thing

Bertel Schmitt
by Bertel Schmitt

When we reported that FAW will revive the monstrous Red Flag CA7600L limousine, it received mixed reviews. Some wanted it sight unseen. Others puked in the corner. Ever since I arrived in China, my secret wish had been to own the real thing, the huge handmade Red Flag car that luminaries used to drive down Chang’an Avenue. I had been told they don’t exist anymore. I had been lied to.

My Dutch Beijing blogging buddy The Tycho found an original Hongqi (Red Flag) CA770 at a Beijing auto show. 1978 vintage, V8 engine. It is undergoing restoration and is absolutely roadworthy, the seller swears.

Prices for good examples are more than $100.000. My Chinese right hand woman recommends against it. She says it “sends the wrong message.” Whatever that may be. And I should buy BMW or Benz instead.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

More by Bertel Schmitt

Comments
Join the conversation
2 of 20 comments
  • Neb Neb on Aug 09, 2010

    This is a definite car nut moment. On the one hand, it makes no sense. On the other hand, I understand totally and would get one too if I could. That said, I think at some point Car and Driver road tested the Zil and the Red flag. Maybe Ronnie can help you out with this, but I think they described them as the worst cars ever made.

  • George70steven George70steven on Nov 24, 2010

    If you go for one, an interior redecoration is a must. The old communist party leaders or something the chinese want to forget. online car insurance quotes

  • Lorenzo Yes, they can recover from the Ghosn-led corporate types who cheapened vehicles in the worst ways, including quality control. In the early to mid-1990s Nissan had efficient engines, and reliable drivetrains in well-assembled, fairly durable vehicles. They can do it again, but the Japanese government will have to help Nissan extricate itself from the "Alliance". It's too bad Japan didn't have a George Washington to warn about entangling alliances!
  • Slavuta Nissan + profitability = cheap crap
  • ToolGuy Why would they change the grille?
  • Oberkanone Nissan proved it can skillfully put new frosting on an old cake with Frontier and Z. Yet, Nissan dealers are so broken they are not good at selling the Frontier. Z production is so minimal I've yet to see one. Could Nissan boost sales? Sure. I've heard Nissan plans to regain share at the low end of the market. Kicks, Versa and lower priced trims of their mainstream SUV's. I just don't see dealerships being motivated to support this effort. Nissan is just about as exciting and compelling as a CVT.
  • ToolGuy Anyone who knows, is this the (preliminary) work of the Ford Skunk Works?
Next