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How To Sell An Anachronistic Car
by
Edward Niedermeyer
(IC: employee)
Published: August 16th, 2010
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Whatever you do, don’t talk about anything related to the car itself. Reference an obscure previous ad for the car instead. Also, if the car’s target market is young men, be sure to make the ad’s protagonist an elderly female. Finally, the concept must be strange enough to be totally unmemorable. Then sit back and watch as your over-the-hill muscle car doubles its volume and still doesn’t quite match the Mustang or Camaro’s volume. Success!
Edward Niedermeyer
More by Edward Niedermeyer
Published August 16th, 2010 12:58 PM
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That ad seems about 90 seconds too long, and does nothing to really make me want the car. The new Challenger in the flesh (metal?) just seems huge and bloated to those of us who were around for the original generation. After "Vanishing Point", I really wanted one so bad, but between my age and finances, the cost of gas and insurance, it just never happened, but I always thought those Challengers were one of the best designs ever. Maybe a riff on that movie would make a great commercial for the new Challenger, it couldn't be any worse.
Wow - 2:15 of dumb. They're selling the Challenger like it's a 2-door Chrysler 300. Which it is.
how many 20 y.o. kids can buy and insure a $30-$40k muscle car outside of Mum & Dad's Bank and the wunderkids of the internet?
Was cool. For about 20 seconds... Had they tried to pass the new one off as a General Lee knock-off or something from Bullitt I might have paid more attention. Thats' what they need. A Bullitt knockoff for a commercial. Use the current Mustang and just outrun the damn thing (the Mustang). Do a little CGI show a seriously pissed off Steve McQueen when he can't keep up. Perhaps a whole series of commercials showing the new Challenger in place of an old Mopar in American TV and movies. Show the Challenger really performing. Maybe some coast to coast 'round the clock stuff. The grandma + George Washington + the Challenger makes ZERO sense.