By on August 3, 2010


Yes, GM’s “core brands” Chevy, Buick, GMC and Cadillac combined for a 25 percent improvement over their Cash-4-Clunker-fueled July 2009 performance, although The General moved so many Pontiacs and Saturns during July of ’09 that overall sales were up only an anemic 5.5 percent. Because C4C boosted sales of value-oriented models last July, Chevrolet was up a mere 12 percent, while GMC was up 27.2 percent. The big gains in year-over-year volume came from Buick and Cadillac, which 136 and 141 percent combined. In short, every year-over-year number we’re looking at has been deeply skewed by last year’s C4C program, meaning volume numbers and month-to-month numbers will be the keys to properly analyzing this month’s sales results.

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14 Comments on “GM “Core Brands” Up 25 Percent In July...”


  • avatar
    Paul Niedermeyer

    These numbers for GM’s core brands spell success for GM’s IPO.

  • avatar
    jpcavanaugh

    The gains at Buick and Cadillac are almost exclusively due to a single new model that takes over for a really unpopular 2009 version. The easy gains are done, now is where the heavy lifting starts.
    Chevrolet’s gains seem more broad-based. Some seems to be new models taking off, others appear to be older models bolstered by incentives. However, a gain is a gain, so long as they are making money on the sales.
    But don’t give me this “core brand” nonsense. For the last 2 years, GM is only using “core brands” because they look better than the unadjusted figures, which have been less than awe inspiring. Remember, all of the Pontiac, Saturn, etc buyers were supposed to flock to the other GM lines. Hasn’t happened. Next year, GM won’t use “core brands” because the discontinued brands will have washed out of the system by then, and unadjusted figures will look good. The fact is that for 7 months, GM is up 13% with the highest incentives in the industry, compared to Ford’s 23%. For 7 months, Ford is behind GM by less than 200K units, a situation that I do not believe has existed since the 1920s. GM has brought out some strong new models in the last year and a half, some of its most appealing in decades. It will be interesting to see if they can hold these new customers and keep the product coming so as to keep its momentum.

    • 0 avatar
      GarbageMotorsCo.

      +1

      As an ex-GM fan who has left the brand for good, I am happy to see Ford coming within striking distance.

      1 in 4 vehicles sold last month at Government Motors went to fleets! How much of those were “core brand” sales?

    • 0 avatar
      th009

      @jpcavanaugh, “The gains at Buick and Cadillac are almost exclusively due to a single new model that takes over for a really unpopular 2009 version. The easy gains are done, now is where the heavy lifting starts.”

      Hmmm, when I read the table above, it looks like every single Buick model is up at least 27%. Regal sold over 1700 units in its first full month. Enclave sells almost as much as all of Lincoln, and LaCrosse sells more yet.

      GM has its problems, but I really don’t think Buick is one of them.

    • 0 avatar
      Steven02

      All of GM core brands are getting new products. So far, all of the new products have been received quite well. If the new products keep this up, it will be very good news for GM.

      I am also quite happy to see Ford have good success, which have been largely due to better products. I am very interested in seeing the next Ford Focus and a performance version of it.

  • avatar
    philadlj

    GM’s newest models: The Equinox, Terrain, SRX, LaCrosse, and Camaro, are all doing quite well. Build a good product and people will buy it. It’s also telling that each core brand has a success story, and none of them are floundering.

    The next wave of new product is led by the Regal and will be followed by the Cruze, next-gen Malibu and Aveo, and XTS, which should all eclipse their predecessors’ numbers posted here due to, again, being way better products than the ones they’re replacing. The Volt, which has no predecessor, will not be an instant sales hit, but I’m certain they’ll sell every one and spice up the dealerships while they’re at it.

    There’s a good core of appealing and competitive products already in place, GM just needs to keep on keeping on, until all the crappy models have been replaced by something they can be proud of. Progress is being made.

  • avatar
    mjz

    I was really impressed with the new Buick Regal. It’s a knockout in person, this will be a huge seller once North American production starts and model lineup (wagon), is added. Very impressive vehicle.

  • avatar
    thornmark

    Fleet sales.

    • 0 avatar
      GarbageMotorsCo.

      Yup. Misleading and overly optomistic..

      http://media.gm.com/content/media/us/en/news/news_detail.brand_gm.html/content/Pages/news/us/en/2010/Aug/0803_gmsales

      “Fleet sales for GM’s four brands were 50,048 for the month.”

      GM – Mark of the Rental car

    • 0 avatar
      Steven02

      Fleets sales are more than just rental cars. Trucks for companies are also fleet sales. So are gov’t sales, taxi, limo, etc.

      But you should also read the positive news in the article.

      Year-to-date total sales for GM’s four brands have risen 31 percent to 1,269,009 units, while retail sales for GM’s brands have risen 18 percent – outpacing the industry.

      That is some good news for GM.

  • avatar
    SV

    I’m still perplexed by the massive sales gains posted by the Malibu, even though there haven’t been any significant updates since it came out in 2007. It’s even outselling the fresher (and IMO slightly better) Fusion. Fleet sales, I guess.

    • 0 avatar
      NulloModo

      Considering that last year’s Malibu results should have included some C4C sales, this years jump has to be due to some fleet dumping.

      The one that really perplexes me is the SRX. The new SRX hasn’t received great reviews overall, and in my opinion at least it’s clearly a downgrade from the previous generation which was actually a pretty good vehicle. I guess it just shows how much the US buying public hates station wagons or anything that looks remotely like a station wagon.

  • avatar
    Bridge2farr

    “The new SRX hasn’t received great reviews overall, and in my opinion at least it’s clearly a downgrade from the previous generation which was actually a pretty good vehicle. I guess it just shows how much the US buying public hates station wagons or anything that looks remotely like a station wagon.”
    The new SRX costs less and looks much nicer. Also leases much better. There you have it.

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