Geely: We Don't Need Any More London Taxi

Bertel Schmitt
by Bertel Schmitt

A bit more than a week ago, we reported that Geely might want to raise its stake in the London black cab builder Manganese Bronze from currently 20 percent to more than 51 percent. Ok, story, sit over there under the sign that says “Chinese stories, not happening.”

Geely had received an offer letter from Manganese Bronze to purchase 20 million shares, which would increase Geely’s shares in the company to 51.68 percent. Now, Manganese received an answer: “Bu yao.” No want.

In a filing at the London Stock Exchange, “Manganese Bronze, the leading manufacturer of the distinctive London black taxi, announces it has been informed that the Board of Geely Automobile Holdings Limited (“Geely”) has decided not to proceed with the Proposed Placing.”

But not to worry, business will continue as usual:

“Geely has confirmed its commitment to the joint venture with Manganese Bronze, Shanghai LTI Automobile Components Company Ltd (“SLTI”), and it has confirmed that future operational plans remain unaffected. SLTI will continue to supply Manganese Bronze with components for its UK manufacturing operation as well as producing lower cost London taxis for international sale.”

Now what about the money? Will the meter go tilt at Manganese?

“Notwithstanding Geely’s withdrawal from the Proposed Placing, and as announced at the time of Admission to AIM, the Board of Manganese Bronze reiterates that: ‘The board of directors of the Company have no reason to believe that the working capital available to it or its group will be insufficient for at least twelve months from the date of its admission to trading on AIM’.”

Reuters doesn’t buy it and thinks that Manganese “may need to look for a new investor.”

If they don’t find one, then Geely will get a really cheap cab ride.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Ronin It's one thing to stay tried and true to loyal past customers; you'll ensure a stream of revenue from your installed base- maybe every several years or so.It's another to attract net-new customers, who are dazzled by so many other attractive offerings that have more cargo capacity than that high-floored 4-Runner bed, and are not so scrunched in scrunchy front seats.Like with the FJ Cruiser: don't bother to update it, thereby saving money while explaining customers like it that way, all the way into oblivion. Not recognizing some customers like to actually have right rear visibility in their SUVs.
  • MaintenanceCosts It's not a Benz or a Jag / it's a 5-0 with a rag /And I don't wanna brag / but I could never be stag
  • 3-On-The-Tree Son has a 2016 Mustang GT 5.0 and I have a 2009 C6 Corvette LS3 6spd. And on paper they are pretty close.
  • 3-On-The-Tree Same as the Land Cruiser, emissions. I have a 1985 FJ60 Land Cruiser and it’s a beast off-roading.
  • CanadaCraig I would like for this anniversary special to be a bare-bones Plain-Jane model offered in Dynasty Green and Vintage Burgundy.
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