Ford, Mazda, Changan: Divorce Granted – Maybe
We had been reporting for quite a while that estranged Ford and Mazda had filed for divorce that would annul their three-way ménage with China’s Changan. If you’ve ever been through a divorce (don’t remind me) you know that that can take a while and can drive you bonkers. Time for a celebration:
Ford Motor and its China venture partners, Mazda M and Chongqing Changan, have received government approval to end their three-way marriage, the China’s 21st Century Business Herald reports via Gasgoo.
As so often in a drawn-out divorce, both already have found new partners and will immediately re-marry. Except that it’s the same partner: Changan.
Ford and Mazda will each set up separate 50-50 joint ventures with Changan at the end of this year, the 21st Century Business Herald says. This surprises no-one.
Of course, all three involved parties deny any knowledge of anything
In the current JV, Ford holds 35 percent, Changan 50 per cent, and Mazda 15 percent.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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