Fisker Karma: The Car That Changes Everything Except Advertising Cliches
August 20th, 2010 11:31 AM
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Why build the sexiest-looking “green car” to date, only to advertise it using cobbled-together promo clips and a royalty-free techno beat? Other than the fact that several production delays indicate that every available dollar should go towards actually making the Karma production-ready, of course. [via Jalopnik]
More by Edward Niedermeyer
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Ouch. Even if you were going to use stock footage and some photos, you could do far better than that - and FFS at least license an Armin Van Buuren track, or something. Or maybe something by Gofman & Tsukerman. Just switching their song with that one would probably have done wonders...
Jalopnik spot is dated. Go to www.fiskerautomotive.com. New spot (or "Film" as they call it) on the site. Stunningly beautiful!
Interior is mid-90s GM. The steering wheel specifically. The bad color combo too. Hope that's preproduction.
I think Tesla's Model S is hotter. [cue the Elon Musk haters] I detest stereotypes of the design process, boiled down to a few seconds of hand sketches and serious-faced managers selecting fabrics. And Daanii2 is right: Fisker looks pretty shaky to me also.