By on August 20, 2010

Why build the sexiest-looking “green car” to date, only to advertise it using cobbled-together promo clips and a royalty-free techno beat? Other than the fact that several production delays indicate that every available dollar should go towards actually making the Karma production-ready, of course. [via Jalopnik]

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12 Comments on “Fisker Karma: The Car That Changes Everything Except Advertising Cliches...”

  • avatar

    You have to love the succession of images where you see a guy sketching w/a Sharpie, and the next thing is the car rolling on the test track. Design is easy!

    That little clip at 0:22 of a guy planing a full-size clay model to shape makes you wonder: do they still build those things, and by hand? Surely the big automakers at least have some kind of laser-burning gizmo that will convert CAD to 3-D models. Couldn’t Fisker rent a few minutes on it?

    • 0 avatar

      All the big boys have one of these:

    • 0 avatar

      The 5-axis machine that “benders” describes is expensive, and the time to produce that car on that machine is very, very long.

      My company owns a little 3D printer that takes 2 hours just to print a 2 cubic-inch part. The Tarus video shows how slowly the car forming process is.

      The technology is out there, but I doubt Fisker can afford to utilize it. If they had it, they would have shown it in the video.

    • 0 avatar

      They (the car industry at large) do still employ a crew of highly specialized clay modelers to work on various design directions. While the basic shape of the car can be milled out, it takes a skilled craftsman to work the surface to a quality fine enough to cover with dinoc or paint. Most of the time, those are what we see when they unveil a new shape or prototype model at a show.

      Those folks that work the clay usually build their own tools and have developed their own unique methods that vary from modeler to modeler.

    • 0 avatar

      Ahh yes.

      The defense of buggy whip makers, err, human clay sculptors, versus the CAM equivalent.

      My CAM never tires. Never needs a raise. Or a break. Or gets arrested for beating his wife after a few too many PBRs.

      Clay models won’t exist in ten years. Neither will jobs for people who sculpt it.

      Clay isn’t Michaelangelo art – it is just an outmoded way of executing prototypes.

  • avatar

    I have a bad feeling about Fisker.

    Quantum Technologies builds their drive train. They have no experience in that area. Their finances are next to a scam. Investors in Fisker (including the US taxpayer) are also investing in Quantum. I don’t think that is going to work out.

    Tesla, for all its faults, at least has a thousand cars on the road. Yet people have poured hundreds of millions of dollars into Fisker based on nothing but a business plan and a clay model.

    I have a bad feeling about this.

  • avatar

    If Fisker’s finances are a joke, I guess they need a punchline.

    “No, Little Johnny, I said Fisker, not frisk her.”

  • avatar

    Ouch. Even if you were going to use stock footage and some photos, you could do far better than that – and FFS at least license an Armin Van Buuren track, or something. Or maybe something by Gofman & Tsukerman. Just switching their song with that one would probably have done wonders…

  • avatar

    Jalopnik spot is dated. Go to New spot (or “Film” as they call it) on the site. Stunningly beautiful!

  • avatar

    Interior is mid-90s GM. The steering wheel specifically. The bad color combo too. Hope that’s preproduction.

  • avatar

    I think Tesla’s Model S is hotter. [cue the Elon Musk haters]

    I detest stereotypes of the design process, boiled down to a few seconds of hand sketches and serious-faced managers selecting fabrics.

    And Daanii2 is right: Fisker looks pretty shaky to me also.

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