Fisker Karma: The Car That Changes Everything Except Advertising Cliches

Edward Niedermeyer
by Edward Niedermeyer
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Why build the sexiest-looking “green car” to date, only to advertise it using cobbled-together promo clips and a royalty-free techno beat? Other than the fact that several production delays indicate that every available dollar should go towards actually making the Karma production-ready, of course. [via Jalopnik]

Edward Niedermeyer
Edward Niedermeyer

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  • PeriSoft PeriSoft on Aug 20, 2010

    Ouch. Even if you were going to use stock footage and some photos, you could do far better than that - and FFS at least license an Armin Van Buuren track, or something. Or maybe something by Gofman & Tsukerman. Just switching their song with that one would probably have done wonders...

  • Bman Bman on Aug 20, 2010

    Jalopnik spot is dated. Go to New spot (or "Film" as they call it) on the site. Stunningly beautiful!

  • Jfranci3 Jfranci3 on Aug 20, 2010

    Interior is mid-90s GM. The steering wheel specifically. The bad color combo too. Hope that's preproduction.

  • SCE to AUX SCE to AUX on Aug 20, 2010

    I think Tesla's Model S is hotter. [cue the Elon Musk haters] I detest stereotypes of the design process, boiled down to a few seconds of hand sketches and serious-faced managers selecting fabrics. And Daanii2 is right: Fisker looks pretty shaky to me also.

    • Shaker Shaker on Aug 21, 2010

      I hope the Model S sees the light of day. If I don't win the Powerball, I'd still love to see one (and maybe test drive it).