Chrysler July Sales Rise Five Percent, Remain Below 95k "Survival Volume"

Edward Niedermeyer
by Edward Niedermeyer
chrysler july sales rise five percent remain below 95k survival volume

Set the way-back machine to our July 2009 Chrysler Group sales post, and a certain amount of deja-vu might just set in. Last Summer, Chrysler’s version of success was a mere single-digit percentage volume decline. This July, Chrysler’s big accomplishment was a five percent improvement over last July’s number. Last July we thought the Chrysler brand in particular was “toast,” and based on this July’s numbers, we can’t say we’ve found much to change that opinion, as ChryCo’s eponymous brand dropped 11 percent year-over-year, and shed over 3k units of volume compared to June. Chrysler Town & Country outsold the rest of the brand alone at 8,083 units, an 18 percent gain.

Meanwhile, ChryCo’s other “volume brand” Dodge literally sold one more car than it did in last year’s Cash-for-Clunker-fueled July. Yes, Jeep and Ram are growing compared to last month and last July, but together they combine for fewer than 50k units. And all told, Chrysler Group once again combined for fewer than 95k units, selling only 93,313. If you average Chrysler’s 620,532 year-to-date sales over the last seven months, you find that the bailed-out automaker is running about 6,500 units per month behind the volume number that its CEO gave as a “survival number.” CEO Sergio Marchionne may have “never missed a target” but right now he’s on track to come up a solid 37k units short of his 1.1m 2010 sales goal (non-seasonally-adjusted). Considering the razor-thing margin for that 2010 volume target, Chrysler’s turnaround plan needs a turnaround plan. Fast.

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  • Mjz Mjz on Aug 04, 2010

    Moparman426W: According to what I read, the dealers don't like "Nassau" and Chrysler has decided that it will cost too much to launch a new nameplate into the marketplace. So Sebring it is! Actually, other than the current hideous iteration, past Sebrings were OK looking, remember Sebring convertible was the best selling convertible in the good ol USA, before the Germans hit it with the ugly stick.

  • Moparman426W Moparman426W on Aug 04, 2010

    mjz, thanks for filling me in. didn't know that they decided to keep the nameplate. It used to actually sound kinda cool. But after the last sebring, and all of the negative things said about it in the press now when I read or hear the name it's kinda the same as hearing the word "edsel." I think it would be cool to bring back the "cordoba" nameplate. I do remember the sebring as being the best selling ragtop during the late 90's. I thought they were actually pretty good looking cars, despite the fact that they all seemed to be white.

  • Dusterdude @El scotto , I'm aware of the history, I have been in the "working world" for close to 40 years with many of them being in automotive. We have to look at situation in the "big picture". Did UAW make concessions in past ? - yes. Do they deserve an increase now ? -yes . Is their pay increase reasonable given their current compensation package ? Not at all ! By the way - are the automotive CEO's overpaid - definitely! (That is the case in many industries, and a separate topic). As the auto industry slowly but surely moves to EV's , the "big 3" will need to be producing top quality competitive vehicles or they will not survive.
  • Art_Vandelay “We skipped it because we didn’t think anyone would want to steal these things”-Hyundai
  • El scotto Huge lumbering SUV? Check. Unknown name soon to be made popular by Tiktok ilk? Check. Scads of these showing up in school drop-off lines? Check. The only real over/under is if these will have as much cachet as Land Rovers themselves? A bespoken item had to be new at one time. Bonus "accepted by the right kind of people" points if EBFlex or Tassos disapproves.
  • El scotto No, "brothers and sisters" are the core strength of the union. So you'll take less money and less benefits because "my company really needs helped out"? The UAW already did that with two-tier employees and concessions on their last contract.The Big 3 have never, ever locked out the UAW. The Big 3 have agreed to every collective bargaining agreement since WWII. Neither side will change.
  • El scotto Never mind that that F-1 is a bigger circus than EBFlex and Tassos shopping together for their new BDSM outfits and personal lubricants. Also, the F1 rumor mill churns more than EBFlex's mind choosing a new Sharpie to make his next "Free Candy" sign for his white Ram work van. GM will spend a year or two learning how things work in F1. By the third or fourth year GM will have a competitive "F-1 LS" engine. After they win a race or two Ferrari will protest to highest F-1 authorities. Something not mentioned: Will GM get tens of millions of dollars from F-1? Ferrari gets 30 million a year as a participation trophy.