Alfa For Sale? Oh No No No No No
„I’ve said Alfa is not for sale“ grouched Fiat’s Sergio Marchionne at journos who badgered him about Alfa possibly going to Volkswagen. While he was at it, Sergio told Automobilwoche [sub] that business is so good that he probably will raise year-end guidance in the third quarter.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
More by Bertel Schmitt
Comments
Join the conversation
Luca Ciferri : Fiat should sell Alfa to Volkswagen ( http://europe.autonews.com/article/20100824/BLOG12/308249985/1303 ) .
Maybe Sergio has figured out that Alfa has a better chance of selling as a premium brand here (replacing the Chrysler lineup?) than the relatively unknown Lancia has, without the baggage of Fiat.