Nissan Grows Sales 10.8 Percent

by Edward Niedermeyer

Published: July 1st, 2010

Like several other full-line manufacturers, Nissan’s car sales lagged in June (up 2.7 percent), as the brand’s nearly 11 percent growth was driven primarily by increases in truck sales. On the other hand, few of its vehicles actually lost sales. The Cube dropped 11 percent to 1,896 units, and the Altima fell 2.6 percent, as did Nissan’s sportscars, the 370Z (-3.5%, 892 units) and GTR (-44%, 84 units). Every truck and Infiniti vehicle was up, though, leaving Nissan with a solid, if generally weak sales month. Full numbers after the jump.

#Infiniti #NewCars #Nissan #Sales

Edward Niedermeyer

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4 of 6 comments

Mjz on Jul 01, 2010

Wow only 1,604 Titans sold. No wonder Nissan wanted Chrysler to build the next one.

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- NulloModo on Jul 01, 2010
  
  Certain vehicles make salespeople run the other way when we see one pull onto the lot. The Titan has become one of those over the last couple years. Resale value is very low. Kelly Blue Book pegs it pretty low to start, but looking at Manheim auction reports or the Black Book and the story gets even more grim. Nine times out of ten, unless the customer paid cash for the thing or put down a huge down payment, they are woefully upside-down in the car, and they always think it's worth 50% more than it is. Titans can be a great buy on the used market if you need a truck you aren't going to work that hard (after all, the bed is bolted to the frame with hardware that isn't much more heavy duty than what I'd use to hang a picture up on the wall) but woe be it on anyone who buys one new for anything close to MSRP and expects to be able to trade out easily.
  
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- Don1967 on Jul 02, 2010
  
  @ NulloModo, Reminds me of the first-gen Acura Legends that used to plague me as a salesman in the early 1990s. A Legend in their owners' minds, if nobody else's. At least the Acuras were fundamentally decent cars... maybe even a used-car bargain. But the Titan is another story. Along with its assembly-line brother Quest (of which I was an unfortunate owner), it represents a shocking quality decline for Nissan. I suspect that the Titan is a "value trap" rather than a genuine bargain. Give Carlos Ghosn credit for rescuing Nissan from the brink, as Lee Iaccoca did for Chrysler. Just remember what eventually became of Chrysler.
  
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PeriSoft on Jul 01, 2010
...a solid, if generally weak sales month. What?!

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