Mazda Sales Jump 33 Percent

Edward Niedermeyer
by Edward Niedermeyer

In the first six months of 2009, Mazda sold over 7,000 more vehicles than did Subaru. This year, Subaru’s six month volume is over 10k units higher than Mazda’s. Meanwhile, in a scenario that does not bode well for the forthcoming Mazda2-Fiesta showdown, Ford’s Escape outsold its Mazda Tribute cousin 15 times over. In 2002, for comparison, that ratio was closer to three Escapes for every Tribute sold (145,471 to 44,989). And with a Nagare-saddled Mazda5 replacement waiting in the wings, Mazda isn’t even well positioned to defend the segment it helped define in the US market, just as GM finally starts taking it seriously. Mazda has little room for failure… and plenty of opportunity. There will have to be many more months like this one.

Edward Niedermeyer
Edward Niedermeyer

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  • Whynotaztec Whynotaztec on Jul 02, 2010

    It's too bad the Miata numbers are so small, although I think they have been trending down for several years now. I still have to think the front end is a factor, styling is absolutely important, especially on a car like this. My area dealers never have any in stock, so not sure what is up - can't sell them if you don't have them or can't sell them so they don't stock them.

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    • Rx8 Rx8 on Jul 02, 2010

      And you will also note, that most cars at the end of their Model Life start to slow down in sales, I used the Other brands as an example...look at the Tribute, RX-8, both at the end of their model life, and NEVER Advertised.

  • Lumbergh21 Lumbergh21 on Jul 02, 2010

    rx8: Is there a reason you are attacking all the posters, even the ones who own and like Mazdas? Are you trolling perhaps?

    • Rx8 Rx8 on Jul 02, 2010

      I am commenting, JUST like YOU are..No prblems..it is a Free world.

  • Niky Niky on Jul 02, 2010

    Miata sales are low because the roadster market shrank during the crisis. And yet, like RX8 says... it outlived the Solstice and Sky. The larger cabin for the 3 is a good thing... I can't help but recall how disappointed I was that the first-generation 3 was not really that much larger inside than the Protege (thanks to the C-pillars, rather the opposite). They have to make the Mazda6 bigger. The old one was perfect, I agree. Drove like a sports car, incredibly nimble, fantastic steering. But it was a tweener. Tweeners don't sell very well, and it didn't. And yet, the new Mazda6, even in porkier US guise, is still lighter than the status quo. (sure, they had to leave out some insulation to make that happen... but hey, it's a Mazda). @RX8: you don't actually have to answer every single post... just put it all in one post and cite the original posts you're answering.

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