Let's Do It Again: Toyota and Tesla Build RAV4 EV

Bertel Schmitt
by Bertel Schmitt

Finally something tangible out of the Toyota/Tesla-hookup: Tesla and Toyota will build an electric version of Toyota’s RAV4 compact crossover. According to a communiqué by Toyota, the two companies signed an agreement to that effect. The E-RAV4 is supposed to be available in the United States in 2012. So fast? Well, it’s as simple as combining the Toyota RAV4 model with a Tesla electric powertrain, says Toyota. The first prototype has already been built and is now undergoing testing. Tesla will “produce and deliver a fleet of prototypes to Toyota for evaluation within this year.”

No more is known or will be divulged, except that “Tesla seeks to learn and benefit from Toyota’s engineering, manufacturing, and production expertise, while Toyota aims to learn from Tesla’s EV technology, daring spirit, quick decision-making, and flexibility.” Toyota had plans to introduce EVs into the market by 2012, and by using what T&T have, that goal most likely can be reached quicker and for less money than by starting from scratch.

This is not the first electric RAV4 to be built. Toyota built the first RAV4 EV in 1997. By 2003, Toyota had sold or leased 328 RAV4 EVs. Then, the vehicle was discontinued. In a press release issued for that occasion, Toyota said “ that in order to have a positive environmental impact, a large number of consumers must embrace the technology. In order for this to happen, the vehicle must meet the lifestyle needs of, and be affordable to, the mass market.” At the time, Toyota had problems with range and useful life of the battery. When the old RAV4 EV was scrapped, Toyota said that “the cost to replace the battery is more than the value of the vehicle.” Hopefully, some of this has changed by now.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

More by Bertel Schmitt

Comments
Join the conversation
2 of 22 comments
  • Benjamin Stryker Benjamin Stryker on Jul 19, 2010

    There we go. That makes sense. Make it so Tesla only has to worry about batteries, and they might have a shot. I'd like an electric car, but we can't all drive/afford lotuses, can we?

  • Brettc Brettc on Jul 19, 2010

    I bet Ed Begley is excited about this. Me, not so much. I'll keep my TDI.

  • TheMrFreeze That new Ferrari looks nice but other than that, nothing.And VW having to put an air-cooled Beetle in its display to try and make the ID.Buzz look cool makes this classic VW owner sad 😢
  • Wolfwagen Is it me or have auto shows just turned to meh? To me, there isn't much excitement anymore. it's like we have hit a second malaise era. Every new vehicle is some cookie-cutter CUV. No cutting-edge designs. No talk of any great powertrains, or technological achievements. It's sort of expected with the push to EVs but there is no news on that front either. No new battery tech, no new charging tech. Nothing.
  • CanadaCraig You can just imagine how quickly the tires are going to wear out on a 5,800 lbs AWD 2024 Dodge Charger.
  • Luke42 I tried FSD for a month in December 2022 on my Model Y and wasn’t impressed.The building-blocks were amazing but sum of the all of those amazing parts was about as useful as Honda Sensing in terms of reducing the driver’s workload.I have a list of fixes I need to see in Autopilot before I blow another $200 renting FSD. But I will try it for free for a month.I would love it if FSD v12 lived up to the hype and my mind were changed. But I have no reason to believe I might be wrong at this point, based on the reviews I’ve read so far. [shrug]. I’m sure I’ll have more to say about it once I get to test it.
  • FormerFF We bought three new and one used car last year, so we won't be visiting any showrooms this year unless a meteor hits one of them. Sorry to hear that Mini has terminated the manual transmission, a Mini could be a fun car to drive with a stick.It appears that 2025 is going to see a significant decrease in the number of models that can be had with a stick. The used car we bought is a Mk 7 GTI with a six speed manual, and my younger daughter and I are enjoying it quite a lot. We'll be hanging on to it for many years.
Next