Land Rover Dumps Alphabet Soup For Evoque-ative Nameplate

Edward Niedermeyer
by Edward Niedermeyer

Kia may be dumping its generally bland model names for the increasingly favored “alphabet soup” paradigm, but Land Rover has gone the opposite direction, naming its “LRX” concept the Range Rover Evoque at its official unveiling [presser here]. Ironic, considering that the alphanumeric crowd is forever insisting that its unintelligible gobbledygook conveys an upmarket image. How very provoq-ative…

Edward Niedermeyer
Edward Niedermeyer

More by Edward Niedermeyer

Comments
Join the conversation
9 of 16 comments
  • PeriSoft PeriSoft on Jul 01, 2010

    I still boggle at the Hyundai Equus - a vehicle which for me will only ever conjure images of a naked Daniel Radcliffe blinding a stable full of horses. Don't these guys do a couple of runs on Google before picking their names?

    • See 4 previous
    • Npbheights Npbheights on Jul 02, 2010

      In Boynton Beach Florida they are building a McMansion neighborhood by the same name. http://www.equusboyntonbeach.com/

  • Pete Madsen Pete Madsen on Jul 01, 2010

    Those tall wheels with skinny tires remind me of the huge cast-iron wheels and solid rubber tires that trucks used to have in the teens and early twenties. But so what? I suppose that 99% of LR buyers never saw an old truck like that.

  • Nicodemus Nicodemus on Jul 01, 2010

    RIP Charles Spencer King 1925-2010. It is a shame Land Rover couldn't have honoured him somehow in the naming of this car.

  • Flameded Flameded on Jul 02, 2010

    19/20? I would guess more like 49/50 and probably instead of under 35..i'd say under 40. Okay, I'll admit it.I had no idea what you guys were talking about. I'll be 40 this year. I was born in 1970. The play was from, what 73? I wasn't seeing a whole lotta plays at the tender age of 3. So, unless it was extremely popular, I'd say 1 in 50 , of people under 40. But who knows, now in the internet age more young'uns will here about it. On another note... I agree, the Rover looks good. Who needs visibility when you look that good in something? ;)

Next