June Sales. As In "Jikes! Ugly Numbers! Egads!"
It’s that time of the month again. Today, sales in the U.S. will be reported. “Yucky” will probably be their nicest adjective. “U.S. auto sales this month probably posted the smallest increase since February as consumers concerned about unemployment and the economy avoid large purchases, analysts said” to Bloomberg.
Analysts polled by Bloomberg think June SAAR will be anywhere between 10.4 and 11m, the averaged number comes out to an annualized rate of 11.2 million units. More than last year’s horrendous June number of 9.7m, but less than 11.6 million in May. There will be little reason to celebrate.
A Reuters poll of 41 analysts expects the June SAAR at 11.4m.
Amongst the majors, Ford is expected as a big winner, Toyota as a big loser.
“Despite all the talk about things getting better, it doesn’t seem that way in many people’s homes or in their bottom line,” said Jessica Caldwell, director of industry analysis Edmunds. “It’s going to be a tortoise-like recovery.”
A 9.7 percent jobless and dismal home prices did nothing to install consumer confidence.
For the year, J.D. Power sees civilians buy even fewer cars than last year, 9.5m in 2010 compared to 9.7m in 2009. With fleet sales taken into account, J.D.Power excpects 11.8m units sold by the end of the year. That would be 1.1m up from the10.4 million last year, the lowest in 27 years.
Whatever the numbers will be, don’t touch that dial and watch that spot. As usual, TTAC’s Teutonic tag team will be on the story. I will update the table as the counts come in, and Ed will provide more detailed analysis. If you have a bottle around, take a swig. If you don’t drink, pop a Valium.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
More by Bertel Schmitt
Comments
Join the conversation
Regurgitation of dismal numbers is no way to start the third quarter. The only thing the video is missing is the "fragrance". Bleh
Bertel, your videos are priceless
http://www.detnews.com/article/20100630/AUTO01/6300324/1148/Analysts--Fleet-sales-mask-low-demand#ixzz0sLVSlXWb "Analysts: Fleet sales mask low demand" Fleet sales are expected to once again prop up June car and truck sales when figures are released Thursday, masking weak demand among retail customers. Fleet sales are serving an important purpose for GM, in particular, which is loading rental cars with more options like DVD players and navigation systems, which are helping fetch higher prices and boosting resale values. GM's four core brands sold 83,305 fleet vehicles in May, a 44 percent spike from a year earlier. Fleet sales of Chevrolet, Buick, GMC and Cadillac are up 64 percent this year, largely driven by higher rental sales. Fleet sales represented about 38 percent of GM's total sales in May, but the Detroit automaker expects that percentage to drop to about 25 percent by the end of the year."
i saw the video and thought: "no way. that can't be what i think it is." it was. never test TTAC while eating lunch.