Japan Is Exporting Itself Out Of Carmageddon

Bertel Schmitt
by Bertel Schmitt
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japan is exporting itself out of carmageddon

Motorvehicle production in Japan was up 25.9 percent from a year earlier in June, says the Japan Automobile Manufacturers Association via The Nikkei [sub] Domestic sales are a bit more sedate, up 17.4 percent in June. Where did all those cars go?

They were exported. Exports increased 38.7 percent on year in June, the Japan Automobile Manufacturers Association is quoted in a separate story in The Nikkei [sub]. While Japanese manufacturers gripe about the strong yen, it does not seem to impair their exports.-

In the six months ended June, exports from Japan totaled 2.32 million vehicles, up 62 percent.

From January to June period, overall auto production in Japan rose 45.8 percent to 4.84 million vehicles.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Lorenzo Lorenzo on Jul 30, 2010

    Next question: WHERE are they exporting them TO? Are they selling the Kei cars in India or something? I imagine the smaller cars are going all over SE Asia, with the Prius coming here, and the Corolla going to Australia, but what's the bigger/est market for Japanes exports?