Get Off My Butt: Nissan Develops Rear-End-Avoider For The Masses

Bertel Schmitt
by Bertel Schmitt

I’m still shaking when I think back to my first ride in the passenger seat of a brandnew Phaeton. It was piloted by a known reckless high executive of Volkswagen. Near Hannover, we barreled down the Autobahn, with the speedo indicating something above 250 km/h. I didn’t dare to inspect it closer, because I was scared to death. We were in the thickest of fogs. Visibility zero. “Aren’t you worried?” I inquired with a shaking voice. “Nope. We have RADAR.” Actually, it was called Abstandswarnung (distance warning). Now, Nissan will make it available to the common Joe.

Nissan says they have technology for preventing rear-end collisions via an in-car radar that monitors the distance to the vehicle ahead, reports The Nikkei [sub]. When the car gets too close for comfort, an alarm sounds and the accelerator pedal is pushed up to prompt the driver to get off the butt of the preceding car. “If the driver still does not hit the brakes, the system automatically does so when the distance narrows to 5 meters,” says the Nikkei, adding that “the automaker aims to commercialize the technology as soon as possible.” Then, we can text and call as much as we want.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Tbp0701 Tbp0701 on Jul 29, 2010

    So now, when I'm cruising along the freeway and someone jerks into the lane in front of me, his car will now start auto-braking if he was less than five meters from the car ahead? That'll be fun. And if there's gridlock, will everyone just have to get out and walk home, since the cars won't let them move? OK, that's overstating, and I really hope they work this out. However, I'm becoming increasingly tempted to find all the fun, low-milage 90s/early 2000 cars I can.

    • Psarhjinian Psarhjinian on Jul 29, 2010

      I've driven a few cars with "distronic", "laser cruise" or whatever. it's nice. In gridlock, it's really nice. Yes, you turn your brain off a little, but it's also less fatiguing.

  • Mud Mud on Jul 29, 2010

    "We have RADAR" soon to be added to Famous-Last-Words list including: "We have ABS" "Watch this!"

    • Monty Monty on Jul 29, 2010

      +1 Mud You forgot: "Don't worry, it's got four wheel drive!"

  • Dolo54 Dolo54 on Jul 29, 2010

    That wouldn't work for me when I'm 'shooting the gap' to get out of a pack of slowpokes and left lane cloggers. I never tailgate, but accelerate and pass within a few meters I will do if the need arises.

  • Steven02 Steven02 on Jul 30, 2010

    I hope most people don't take the 250km/h 0 visibility idea and run with it in these cars. But unfortunately, I know some will.

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