The Prosaic Truth About BMW's Roundel
Published: June 7th, 2010
Share
{
"id": "9121412",
"alt": "",
"title": "",
"video_link": "https://www.youtube.com/embed/znBnNJ1Fv08",
"youtube_video_id": "znBnNJ1Fv08"
}
{
"width": 634,
"height": 357,
"showRelated": true
}
The truth isn’t always sexy. Sometimes it’s just, well, the truth. And given how sensitive brand managers can be about guarding their corporate mystique, the boring truth can be downright refreshing.
More by Edward Niedermeyer
Comments
Join the conversation
Interesting research, but it seems it comes up short of proving the designer's intention was to ONLY represent the Bavarian flag. Surely the possibility exists that the spinning propeller 'abstraction' matched the Bavarian flag. Designers look for these image pairings all the time. All this proved was that the outer black ring was inherited by a corporate predecessor. edit: oops, I said what Bergwerk already said.
I always thought the origin was in Bavaria's flag, so it appears I'm sort of correct in that assumption. On a pedantic note, it is technically a "trademark" not a "logo" (or more correctly a "logotype") since it is a graphic representation as much or more that a strictly typographic one. For example, the "Ford" script is a Logo, whereas the script combined with the blue oval is a Trademark. This was hammered into my brain by a legendary Graphic Design professor I knew back in the 80s, and the misuse of the terms bothers me to this day.
Well, I've learned something from this - that BMW's symbol is for 'sheer driving pleasure'. That claim is more disputable than the true origins of the roundel trademark.
I too thought it was representative of a marine prop from earlier endeavours in that industry.