Piech's Privileged Porsche Plans
June 25th, 2010 10:42 AM
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Germany’s Handelsblatt received rare access to the usually secretive Porsche patriarch Piech. The Chairman of the Volkswagen Supervisory Board has big plans for his family’s company once Porsche has been assimilated. Here is an excerpt from his list of Porsche Plans:
- Porsche will get a smaller SUV, below the Cayenne, to compete with the likes of the BMW X5, Mercedes M-Class, but also with some Audi Qs …
- Then, a planned Volkswagen sports car of unknown type will emerge as a Porsche. Nobody has approved this, but what Piech wants, Piech gets.
- The hybrid 918 Spyder shall go in series production. If necessary, built by hand, and priced at €500,000. Piech wants it that way.
- To make sure that Piech gets what he wants, his and Winterkorn’s confidante Michael Müller will definitely head up Porsche.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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Production 918? New 924? No mention of a new 928, but I'll take it.
A Porsche SUV to compete with Audi, piss off VW by giving their product to Porsche. Sounds like a future GM mess.
Can always rebrand another Veedub, most of the buyers from Middle Kingdom cant tell whats inside, or just shoe-horn another Porsche 400 HP engine in it.Just like a Kleptomaniac that'l take anything as long as didnt have to pay for it. To build a new smaller Porsche will make very little money sense, kind of good money chae after bad money. Afterall how many times to re-invent the wheel?
After viewing the picture, I found myself, interested, more interested, more interested, even more interested and then, not interested at all.