Only In China: BMW 3-Series, Swarovski Edition
Customizing their own cars is the latest trend amongst carmakers. Now available at Shanghai Baozen Zhonghuan Automobile Sales and Service Co, an authorized BMW dealer in Shanghai: A 3-Series, blinged out with Swarovski crystals. On hearing the news, Global Times, the usually sedate English-typing sister publication of the usually very sedate party organ Peoples’ Daily, couldn’t help it and headlines: “BMW adds sparkle.”
Stingray, do us all a favor. Run over to 2777 Longdong Blvd, Pudong side, and snap a picture. Xie xie!
For the more conservative crowd, Baozen also has a customized 3-Series with “luxury sports features.” Maybe that’s less revolting than a Dreier on crystal meth …
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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I think BMW has been paying too much attention to Jennifer Love Hewitt.
That is just wrong on so many levels. @John Horner, I don't think BMW is responsible, I think it can be pinned on the dealer. BTW whats up with JLH and the "Vagizille" She use to be hot, now she's just wierd.