New Mondeo Premieres: Has Ford Taurus A New One?

Edward Niedermeyer
by Edward Niedermeyer

One Ford? Not in the all-important D-Segment. While America’s poncy Taurus languishes in sales, Europe’s Mondeo has been facelifted and is ready for another round of competition. And with a full compliment of Ecoboost four-cylinders and diesels, it’s likely to continue selling well there. Meanwhile, the Fiesta, Focus and more models from Ford’s European stables are headed stateside, but there’s still no word of a global unification of Ford’s D-segment offerings. Given that the Taurus has sold 60k units in the last 12 months, it might be time to consider bringing the Mondeo to America.



Edward Niedermeyer
Edward Niedermeyer

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  • SV SV on Jun 26, 2010

    As noted already by multiple people, the next Fusion and Mondeo will be the same car, merged in 2012/2013 on (I believe) a redesigned version of the current Mondeo's EUCD chassis. The next Taurus, whenever that happens, is also supposed to be derived from a stretched version of that chassis. Also, the Taurus sells pretty well for a full-sizer (better than everything except the fleet whore Impala and discount-heavy Charger). Its sales are double what they were last year, too, so "languishing" isn't exactly the word I'd use.

    • Len_A Len_A on Jun 26, 2010

      Exactly, SV. Correct on all points, including 2010 Taurus sales. And the percentage of very profitable SHO sales has been running higher than Ford expected.

  • John Horner John Horner on Jun 27, 2010

    It is actually quite remarkable how Ford has managed to push the current generation Taurus up-market above the Fusion. The Fusion is essentially in the same segment that the original Ford Taurus occupied while the current Taurus is in many way reclaiming a bit of what used to be LTD territory. It makes you wonder what could have happened if Ford US hadn't cut and run from the Contour back when it was a platform mate of the Mondeo.

    • See 1 previous
    • Len_A Len_A on Jun 27, 2010

      Acc azda atch - I'm not certain what the heck your post means. The current Taurus is selling in the numbers that Ford planned, pretty much on target, with the exception that Ford is selling about 60% more SHO models than was originally forecast. NYC Taxi and limo services better get all the Panther platform cars they'll want as soon as they can. St. Thomas Assembly is scheduled to close and the Panther be phased out next year, and nothing seems to be changing that schedule. Taurus based Police Interceptor goes into production next year.

  • Cprescott Fisker is another brand that Heir Yutz has killed.
  • Dwford Every country is allowed to have trade restrictions except the US.
  • 1995 SC Are there any mitigation systems that would have prevented this though? We had a ship hit a bridge in Jacksonville a few years back and it was basically dumb luck it didn't collapse. This looked like a direct hit.
  • Cprescott Oh, well.
  • 28-Cars-Later "The Chinese Ministry of Commerce claimed the Inflation Reduction Act is “discriminatory”"This what your mainstream social communism has wrought: a foreign power, major geopolitical rival and the #1 global industrial competitor cries "racism" when an act of Congress in any way presents a challenge - and the saddest part is there are Americans who will process this claim and agree if only in their own minds. To be clear, Wo xihuan Zhongguoren but the under 40yo PRC raised Mainlanders I've interacted with do believe they are a master race - but that's fine right?
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