MINI Loses Its Tiny Mind, Challenges Porsche 911
Published: June 6th, 2010
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What?: A race between a MINI Cooper S and a Porsche 911.
Where?: Facebook, and presumably an extremely twisty track.
Why?: Brand equity. Publicity. Mid-life crisis sales. Making sure nobody knows the Cayman exists.
More by Edward Niedermeyer
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@MarcKyle64: AutoX'd a MINI Cooper regionally for 3 seasons (2003->2005) nearly every weekend. Drivetrain was pretty-much bulletproof, though the old iron-block 1.6L didn't like to rev much. I also don't buy a MINI beating a 911. Maybe if you put Mark Chiles in the MINI and me in the Porsche.
I think you guys are all looking at the challenge one way, mostly. Many of you are doing an immediate comparison about the mechanical capabilities of each vehicle and immediately picking the winner. Most people who can't afford a Porsche, but could aspire to buy a Mini (I could, for example), only know Porsche through its reputation as a no-nonsense sports car maker (excluding the truck for a moment). Setting up a classic "David vs. Goliath" scenario would help raise Mini's profile in the consumer marketplace by showing some of the Mini's capabilities that wouldn't be immediately obvious to your average consumer. Ford recently compared its Fiesta against a Lamborghini in a commercial recently in a potentially similar, interesting way. If anything, the "how???" hook will draw the public in. Stay tuned.