Germany To Give Up #2 Slot In Porsche Sales

Bertel Schmitt
by Bertel Schmitt

It used to be that the U.S. was Porsche’s largest market, even in the double nickel days. Number two was the land of the Autobahn, Porsche home market Germany. This is about to change.

In 2012, Porsche wants to sell 16,000 units in China said Helmut Broeker, Porsche China general manager to Gasgoo. China would replace Germany as Porsche’s #2 market worldwide, Porsche hasn’t given up the hope on the U.S.A. which it expects to lead the world in Porschephiles.

Last year, Porsche sold 8,629 units in China, most of them Cayennes (83 percent.) After having been being out of Cayennes for three months, Porsche officially released its new generation Cayenne on June 24, 2010. According to Global Times, the most powerful Cayenne coming to China “uses a 4.8-litre V8 biturbo engine, delivering a maximum output of 500 bhp to offer an exceptional top speed of 278 km/h and the capacity to accelerate from a standing start to 100 km/h in a breathtaking 4.7 seconds.”


Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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 5 comments
  • Herb Herb on Jun 30, 2010

    Well, China does not have the "burning car" tradition, as, e.g. in Berlin (http://www.brennende-autos.de/) or Hamburg, I presume...

  • Silverkris Silverkris on Jun 30, 2010

    well, I wouldn't be surprised that the bulk of Porsches sold in China are the Cayennes. Multi-passenger cars - have to carry more people.

  • Daga Daga on Jun 30, 2010

    Not very adventurous with the Cayenne colors, are they?

    • Sasha Abayomi Sasha Abayomi on Jun 30, 2010

      Did you miss the bright [burnt] orange 350Z looking one? Ni hao, the future scares me.

  • Ion Ion on Jun 30, 2010

    I think the panamera is Porsche's best selling car along with the cayenne. Which basically means they've lost that enthusiast factor they had. Their problem is simple really all of their cars look exactly the same. Porsche's demograph is looking not just for performance but to stand out. A bunch of bright colors isn't going to help when your base model looks like a cabriolet version of your most expensive model.

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